100%
Employee-Owned
2014
Founded in Downingtown, PA
120+
Countries Served

The PTZOptics Story

A camera company built from an integration company — designed by people who understand what actually happens in real AV spaces.

PTZOptics 4K PTZ camera in front of an AV equipment rack and a conference room

Built by AV People

Born from real integration experience. Haverford Systems AV roots date to 1987.

PTZOptics NDI camera connected to rooms, control, cloud and streaming workflows

From Rooms to Workflows

Cameras • Control • Automation • Remote Production

Pennsylvania headquarters connected to locations around the globe

Local Roots, Global Reach

Downingtown, Pennsylvania • 120+ countries served

What Makes Us Different

Unrivalled 5-Year Warranty

Five years on cameras, ten years on cables and mounts.

Trusted by Professionals Worldwide

Organizations across 120+ countries rely on PTZOptics.

Worldwide Market Ecosystem

Installs in Apple, Harvard, and Major League Sports.

Award-Winning Support

Backed by forever support from the PTZOptics team.

From our first PTZ camera to today’s intelligent video and production solutions, our mission remains the same: to empower everyone with video technology that is powerful, flexible, and easy to use.

Three Pillars

Three PTZOptics Move 4K cameras wrapped in a light ribbon

Cameras That Perform

One line for Pro AV rooms and broadcast sets — from the Move 4K flagship to the entry Studio SE.

  • New Rise 4K: Gen Lock, Timecode and a 1-inch sensor
  • Automation and AV over IP workflows
  • Accessible API for any control stack
Universal outputs
  • HDMI
  • USB
  • 3G/12G-SDI
  • Dante AV-H
  • SMPTE 2110
  • RTMP
  • NDI
PTZOptics Horizon software interface with a Move 4K camera

Software That Simplifies

Horizon Hub puts every PTZOptics app in one place — no more app-hopping.

  • Desktop Control for in-room operation
  • Device Manager updates the whole fleet at once
  • Voice Tracking follows the speaker, no operator
Plus
  • Browser-based Horizon
  • WebRTC monitoring
  • Continuous updates
  • Hive Studio
  • Desktop Control for G2 Users
Workflow diagram connecting cameras, control, and locations

Workflows That Scale

Expand workflows with fixed-frame cameras or push the Move 4K with FreeD or advanced automation.

  • One camera for many spaces, stage to conference room
  • Wi-Fi 6 connectivity and power with the Power+Link.
  • Over 100 hardware and software partner integrations
Scales from
  • Stage Productions
  • IT Management
  • Conference rooms
  • Multi-campus
  • Broadcast trucks
  • REMI Productions
  • Live Productions

What Makes Us Different

Unrivalled 5-Year Warranty

Five years on cameras, ten years on cables and mounts.

Trusted by Professionals Worldwide

Organizations across 120+ countries rely on PTZOptics.

Worldwide Market Ecosystem

Installs in Apple, Harvard, and Major League Sports.

Award-Winning Support

Backed by forever support from the PTZOptics team.

Industries We Serve

ProAV

Industrial & Manufacturing
Courts & Legal
Healthcare

Broadcast

Houses of Worship
Podcasting & Content Creation
Entertainment & Live Events
Sports & Esports

ProAV + Broadcast

Education
Corporate
Healthcare Education
Government & Public Sector

Top Sellers (MAP)

Product Portfolio

PTZ Cameras

Move 4K • Move SE • Link 4K • Rise 4K

View Products →

Fixed-Frame Cameras

Studio 4K • Studio SE

View Products →

Dual-Lens Cameras

SimplTrack3 — dual-lens auto-tracking

View Products →

Controllers

SuperJoy • PT-JOY-G4 • HC-JOY-G4 • MiniJoy

View Products →

Software

Horizon Web • Horizon Desktop • Device Manager • Voice Tracking App • Hive Studio

Horizon →

Bundles

Producer • Action • Flex • Move 4K 30X

View Bundles →

Warranty

Ten Years on cables and mounts.
Five years on cameras.
Two years on joystick controllers.
Forever support.

Contacts

Sales

Phone: 1-833-888-9706
Email: partners@ptzoptics.com
Hours: Mon–Thu 8am–6pm ET

Support

Phone: 1-833-888-9706
Email: support@ptzoptics.com
Hours: Mon–Thu 8am–6pm ET • Fri 8am–4pm ET

Technical Snapshot
Raw specs · for AV engineers
ProductSensorCodecNDIPoEIPAudioTallyWarranty
Move 4K1/1.8" Sony CMOSH.264 / H.265HX3PoE+Indoor3.5mm in/outYes5 yr
Link 4K1/1.8" Sony CMOSH.264 / H.265 / Dante AV-HHX3PoE+Indoor3.5mm in/outYes5 yr
Move SE1/2.8" Sony CMOSH.264 / H.265HX3PoE+Indoor3.5mm in-5 yr
Rise 4K1/1.8" Sony CMOSH.264 / H.265HX3PoE+Indoor3.5mm in/outYes5 yr
Studio 4K1/1.8" Sony CMOSH.264 / H.265HX3PoE+Indoor3.5mm in/outYes5 yr
Studio SE1/2.8" Sony CMOSH.264 / H.265HX3PoE+Indoor3.5mm in/outYes5 yr
SimplTrack 31/2.8" Sony CMOS (x2)H.264 / H.265HX2PoE+Indoor3.5mm in-5 yr

Action 4K Bundle

Action 4K Bundle - Move 4K, two Studio 4K cameras and SuperJoy controller

Designed for live sports production, the Action 4K Bundle combines a Move 4K PTZ camera, two Studio 4K fixed cameras and a SuperJoy controller. Capture wide coverage, goal-line views and close-up action in stunning 4K - while one operator manages the entire production from a centralized control surface.

Ideal for: Sports fields, courts, arenas, and other action-focused productions.

Includes: 1x Move 4K 12X + 2x Studio 4K 12X + SuperJoy

MAP: $5,297

Producer 4K Bundle

Producer 4K Bundle - three Move 4K cameras and SuperJoy controller

Create polished, professional productions with three Move 4K PTZ cameras and the advanced control of the SuperJoy. With 4K video, 20X optical zoom, built-in auto-tracking and flexible SDI, HDMI, USB and IP connectivity, the Producer 4K Bundle gives small teams everything they need to produce compelling multi-camera content.

Ideal for: Studios, live events, houses of worship, education, and professional streaming.

Producer 4K Bundle: 3x Move 4K 20X + SuperJoy - $7,756 MAP

Producer SE Bundle: 3x Move SE 20X + PT-JOY-G4 - $4,743 MAP

Producer 4K 30X Bundle: 3x Move 4K 30X + SuperJoy - $8,732 MAP

Flex Bundles

Flex Bundle - mix and match PTZOptics cameras and controllers

Every project is different. Flex Bundles let you mix and match eligible PTZOptics cameras and controllers to build a solution around your space, production requirements and budget. Choose the equipment you need, simplify purchasing and receive exclusive bundle savings - all without being limited to a predetermined configuration.

Ideal for: Custom installations, expanding systems, and specialized production workflows.

Data updated: October 10, 2026 • Source: Approved Sales Data Snapshot

World Coverage Map

Click any region to filter resellers and distributors
North America (US, Canada) Europe (UK, DE, IT, ES...) APAC (India, AU, SG...) Latin America Australia

PTZOptics Sales Leadership

Brandy Johnson
North American Sales Director
Silke Brown
International Sales Director
0 results
Data updated: October 10, 2026 • Source: Approved Sales Data Snapshot
Use this live, not as a quote sheet. Verify current pricing, promos, and compliance certificates before formal quotes.
Ready
Data updated: October 10, 2026 • Source: Approved Sales Data Snapshot

How to Handle an Objection

1
Acknowledge
2
Clarify
3
Reframe
4
Prove
5
Advance
Ready

Room Size

Field of View Preview

Camera
25 ft
12X Wide20X Balanced30X Tele

Detailed Comparison

SuperZoom — Double Your Optical Zoom

Move 4K and Link 4K cameras can double their optical zoom with no quality loss. Output in 1080p and the 4K sensor crops into the frame, turning your optical reach into an effective zoom that’s 2X further.

12X Optical
→ 24X
in 1080p
20X Optical
→ 40X
in 1080p
30X Optical
→ 60X
in 1080p

How it works: The native 4K sensor captures a wider FOV. When you output 1080p, the camera crops into that 4K frame, doubling your effective reach while maintaining full HD quality. No additional hardware. No quality loss.

Available on: Move 4K (12X, 20X, 30X) and Link 4K (12X, 20X, 30X).

Sales guidance only. Final camera selection may also depend on: desired framing, output resolution, installation position, lighting, subject size, and production workflow.
PTZOptics Horizon

What is Horizon?

Horizon is the next-generation web interface from PTZOptics, designed to elevate the performance of your cameras to new creative heights. Built with cutting-edge camera control technology, Horizon offers intuitive color adjustment, intelligent shot presets that adapt to tracked subjects, and refined desktop controls that represent a leap forward in user experience. Its sleek, responsive layout puts every feature within easy reach — no endless menu diving required. With Horizon, you can unlock the full creative power of your PTZOptics camera and achieve cinematic results with surprising ease.

WebRTC Video Player

Ultra-low latency, browser-native video streaming. No plugins required. Sub-second latency.

Advanced Color Management

Professional color and brightness tools with RGB parade, right from a tablet.

Voice Tracking

Pre-integrated with major microphone vendors for plug-and-play voice-activated camera control.

Continuous Updates

New features, integrations, and AI capabilities delivered over time. Your investment grows.

“Horizon ensures your PTZOptics cameras get smarter over time… protecting and growing your investment.”

— Matt Davis, Chief Technology Officer, PTZOptics

Fingertip Filmmaker Control

Point, Click & Drag

Horizon's camera control interface improves on joystick control by allowing you to point and click or click and drag over your scene to change camera positions.

Speed Templates

Easily set and change pan, tilt and zoom and focus speeds with one click through our new speed templates.

Pro Color Correction

Advanced color correction is made easy with color setting transfer, before-and-after views, a dropper tool, RGB parade, vectorscope and waveform monitors.

Set Your Shots

Visual Presets

Cover all your angles with visual presets, then move smoothly back and forth between them, giving your production a dynamic, professional feel.

Auto Pictures & Names

Automatically set pictures and add names to correspond with your shot presets.

Preset Groups

Customize groups of shot presets to account for different events, stagings, lighting setups or times of day.

Updated PTZ Camera Operator Features

Auto-Tracking

Advanced subject tracking built in

Video Templates

Pre-configured settings for common scenarios

White Balance Modes

Multiple WB presets and manual control

Exposure Modes

Flexible exposure control for any lighting

On-Camera Firmware Updates

Update directly from the interface


Horizon Hub

Horizon Hub is the desktop gateway to the Horizon Software Suite. It lets users download, install, and update three applications from one place:

Desktop Control

Intuitive PTZ camera control from your desktop.

  • Virtual 8-direction D-pad for precise pan and tilt
  • Mouse-based controls: point/drag and framing
  • Shots: create and update presets with thumbnails and labels
  • Speed controls and automation (auto-tracking / auto-framing)

Device Manager

Discover and manage all PTZOptics devices on your network.

  • Monitor firmware versions across your entire fleet
  • Update PTZOptics equipment at once
  • Get a quick live view of every device on your network
  • Scalable from single-room installs to multi-camera environments

Voice Tracking

Recall presets or switch sources based on the active speaker via hardware or software.

  • Available as a desktop application, not just on Move 4K / Link 4K
  • Follows who’s talking, not who’s moving — ideal for meeting rooms and classrooms
  • Works with 10 microphone systems and leading switchers.

Voice Tracking Compatibility

Works with leading switchers and microphone systems.

Supported switchers

  • OBS
  • vMix
  • Inogeni CAM230
  • Inogeni IP2USB
  • Epiphan

Supported microphones

  • Audio-Technica
    • ATND1061D
  • Nureva
    • HDL410
  • Shure
    • MXA920
  • Sennheiser
    • TeamConnect Ceiling 2
    • TeamConnect Ceiling Medium
    • SpeechLine Digital Wireless
  • Televic
    • Confero Systems
    • Flex
    • D-Cerno
  • Yamaha
    • RM-CG
Camera-investment message: Horizon's continuous update model means your camera investment grows over time — new features and improvements delivered via firmware, not new hardware.
Data updated: October 10, 2026 • Source: PTZOptics Firmware Downloads

PTZOptics' first entry into the premium-tier PTZ category. Built to compete with Sony, Panasonic, and Canon flagships. Fuses high-performance hardware with the PTZOptics software ecosystem.

Front Left
Drag or swipe to rotate • Arrow keys work too

Specs That Matter

1" 50MP Sensor

Larger sensor for improved light capture and detail. Higher resolution means better scaling and clarity.

4K at 60fps

Smooth motion for live production. Broadcast-ready video pipeline.

20X Optical Zoom

~71° horizontal field of view. Wide for room coverage, strong zoom for long-distance capture. Large venues and studios.

PDAF + OIS

Phase Detect Autofocus — fast, accurate subject acquisition. Optical Image Stabilization reduces micro-jitter in live environments.

AI Auto Tracking

More reliable subject tracking for presenters, speakers, live events. Reduced operator dependency.

Brushless DC Motors

High-precision positioning, ultra-smooth pan/tilt, cinematic motion even at extremely low speeds.

Broadcast Integration

Connectivity

12G-SDI (4K60 workflows), 3G-SDI, HDMI 2.0, USB 3.0 Type-C (UVC). IP streaming: NDI HX3 (included), SRT, RTMP, RTSP, H.265. SFP+ Fiber (12G, built-in).

Broadcast Features

Timecode & Genlock for multi-camera sync. FreeD protocol for virtual production. XLR audio with 48V phantom power. Built-in 3-stage ND filter (1/4, 1/16, 1/64).

Onboard

Local recording (TF card) with onboard storage. Front and rear tally lights with multi-status indication.

NDAA Compliant

Critical for government, enterprise, and education markets. Most competitors in this tier are NOT NDAA compliant. This is a key differentiator.


DO — What to Say

"Our first premium-tier PTZ."

Frame it as an exciting expansion into a new market tier.

"1-inch sensor, 4K60, 12G-SDI, Genlock — broadcast-grade."

Lead with the specs that broadcast professionals care about.

"NDAA compliant — unlike others at this level."

This is the competitive wedge. Use it, especially with government and enterprise.

"Combined with Horizon, your investment gets smarter over time."

Connect hardware excellence with the software story.

DON'T — What NOT to Say

Don't discount the $8,999 MAP

Pricing is set at $8,999 MAP. Don't discount it. Don't say "starting at" — it's one model, one price. Lead with total cost of ownership vs competitors who charge extra for tracking licenses and SFP+ modules.

Don't quote beyond the confirmed specs

Use the confirmed spec sheet on this page. If asked about anything not listed, say “let me confirm that with PTZOptics.”

Don't volunteer NDI HX3 unprompted

NDI HX3 is included and confirmed. But don't lead with it — lead with the total package. If asked about NDI, confirm HX3 is included at no extra cost.

Never frame as a "product launch"

It's available now — not a pre-order.


Deflection Scripts

You will get these questions. Here's exactly how to handle them.

"When can I buy it?"
"It's available now at $8,999 MAP. I'll confirm current stock and lead times with our PTZOptics rep so we can lock in your delivery date."
"How much will it cost?"
"The Rise 4K is $8,999 MAP. That includes AI auto-tracking, NDI HX3, SFP+ fiber, and a 5-year warranty — features that competitors like Panasonic and Canon charge extra for. When you compare total cost of ownership, it's the most complete package in its tier."
"Does it support NDI?"
"Yes, NDI HX3 is included at no extra cost. Our Move 4K line includes NDI HX3 too, for camera positions that don't need broadcast features."
"Does it support NDI HB?"
"The camera supports NDI HX, which is the standard for PTZ cameras in the NDI ecosystem. NDI HX delivers comparable quality at lower processing overhead than NDI HB, making it more practical for multi-camera production workflows."
Availability: The Rise 4K is available now at $8,999 MAP. Present it as a current product, and confirm stock and lead times with your PTZOptics rep before committing to a delivery date.

Rise 4K vs Broadcast Tier — Full Spec Comparison

SpecPTZOptics Rise 4K
PT20X-RISE-4K-BK
Panasonic AW-UE160Panasonic AW-UE150ASony BRC-AM7Sony BRC-X1000/WPWCanon CR-N700AVer TR615
Optical Zoom20x20x20x20x12x15x19x
Resolution4K604K604K604K604K304K604K60
Image Sensor1" CMOS (50MP)1" MOS (9.62MP)1" MOS (20.18MP)1" Exmor RS (14MP)1" Exmor R (14.2MP)1" CMOS (8.29MP)1" Exmor RS (17.25MP)
Lens ApertureF2.8 - F4.5F2.8 - F4.5F2.8 - F4.5F2.8 - F4.5F2.8 - F4.5F2.8 - F4.5F2.8 - F4.5
ND FilterYes (1/4, 1/16, 1/64)Yes (1/4, 1/16, 1/64)Yes (1/4, 1/16, 1/64)Yes (variable 1/4 - 1/128)Yes (1/4, 1/16, 1/64)Yes (1/4, 1/16, 1/64)—
Image StabilizationYes (OIS)Yes (OIS + Hybrid)Yes (OIS)Yes (OIS)NoYes (OIS)—
Auto TrackingYes (AI ReID/FaceID, included)Paid license (AW-SF100/SF200)Paid license (AW-SF100/SF200)Yes (built-in)NoLite free / full requires paid RA-AT001Yes (built-in)
12G-SDIYesYesYesYesNoYesYes (2x)
3G-SDIYes (dedicated)Yes (2x)Yes (2x)Yes (monitor out)Yes (4x)YesHD via 12G BNC
HDMIYes (2.0)Yes (2.0)Yes (2.0)YesYesYesYes
USBYes (USB 3.0 Type-C, UVC)No (host port only)NoNoNoNoYes (USB 3.2 Type-B)
NDINDI HX3 (included)NDI HB + HX2NDI HB + HX2NDI HX2 onlyNo NDINDI HX2 onlyNDI HX3 (included)
IP StreamingSRT / RTMP(S) / RTSP / H.265SRT / RTMP(S) / RTSP / H.265SRT / RTMP(S) / RTSP / H.265SRT / RTMP(S) / RTSP / H.265None (VISCA IP control only)SRT / RTMP(S) / RTSP / H.265SRT / RTMP / RTSP / H.265
SFP+ FiberYes (12G, built-in)Yes (module sold separately)Yes (module sold separately)YesNoNoNo
GenlockYesYesYesYesYesYesYes
Timecode InYesNoNoYesNoYes (In + Out)No
XLR Audio In (48V)Yes (2x, 48V phantom)Yes (2x, 47V)NoYes (2x, 48V)No audio inputsYes (2x, 48V)Yes (2x, 47V)
Audio In 3.5mmYes (In + Out)NoYesYesNoYesYes
TallyYes (3x bi-color, front & rear)Yes (front & rear)YesYes (4-color)Yes (front & rear)YesYes
PoEYes (PoE++ 802.3bt)Yes (PoE++ 802.3bt)Yes (PoE++ 802.3bt)Yes (PoE++ 802.3bt)PoE+ (802.3at)Yes (PoE++ 802.3bt)Yes (PoE++ 802.3bt)
Warranty5 YearLimited 1 yearLimited 1 yearLimited 1 yearLimited 1 year3 Year5 Year
MAP$8,999 MAP~$12,473~$9,962~$13,900$10,300$7,999 MAP~$8,013

Key Takeaways

  • Rise 4K is the only camera in this group that pairs a 1-inch 4K60 sensor with 12G-SDI, genlock, timecode, built-in SFP+ fiber, dual 48V XLR inputs AND fully-included AI auto-tracking — at $8,999 MAP.
  • Panasonic (AW-SF100/SF200) and Canon (RA-AT001) both gate real auto-tracking behind a paid software license, and neither Panasonic body includes the SFP+ module.
  • Sony BRC-X1000/WPW is a 2017-era 4K30 platform: no NDI, no IP streaming, no audio inputs, no auto-tracking — and it still lists at $10,300.
  • Sony BRC-AM7 matches Rise 4K on I/O but runs roughly $13,900 street and is NDI HX2 only (no High Bandwidth).
  • AVer TR615 is the closest functional match and the only competitor here with published NDAA + TAA compliance, but it has no SFP+, no timecode, no dedicated 3G-SDI, and AVer publishes no ND filter or stabilization spec at all.
LEAD WITH: Total cost of ownership (no tracking license, no SFP+ upcharge), NDI HX3 included, 5-year US warranty, NDAA compliance, and US-based support.

Detail Close-Ups

Data updated: October 10, 2026 • Source: Approved Sales Data Snapshot

The size is the surprise, not the value proposition. MiniJoy is a powerful, intelligent PTZ controller built for modern production workflows. Automatically discover cameras across the network, preview NDI and RTSP feeds, control cameras over IP or serial, and customize commands, presets and camera functions from one remarkably compact device.

Left Angle
Drag or swipe to rotate • Arrow keys work too

Top Highlights

3” Integrated Display

Preview NDI and RTSP camera feeds while viewing camera settings and control information directly on the controller.

4K30 HDMI Output

Send the selected camera feed to a connected confidence monitor for a larger, high-quality preview.

Intelligent, Customizable Control

Find cameras on your network and access presets, camera functions and custom commands through four assignable controls across six pages.

Intelligent Camera Discovery

Camera discovery is not a setup utility hidden on another computer. It is part of the control surface.

01 • Press SEARCH

MiniJoy scans the local network for compatible cameras.

02 • Review the List

See discovered cameras and choose to Edit, Add or Ignore.

03 • Open CAM LIST

Approved cameras are ready to recall and control from the controller.

Built for Modern Production

Integrated Monitoring

Preview NDI and RTSP feeds on the 3-inch display. Keep eyes on the selected camera while viewing essential control information directly on MiniJoy.

External Confidence Monitor

4K30 HDMI output. Send the selected camera feed to a connected display when you want a bigger preview.

Camera Scale

Built to manage up to 1,000 cameras. A compact controller does not mean a compact camera list.

Tactile Control + Presets

A 4D precision joystick — pan, tilt, zoom, twist, including simultaneous movement across axes. Store and recall 255 presets per camera from the keypad and SET/CALL controls.

Flexible Control Architecture

Network-first. Serial-ready. Designed to sit comfortably in mixed production environments.

ONVIFVISCA over IPVISCA TCPNDI®Serial VISCAPelco D/PNDI PreviewRTSP Preview

Detail Close-Ups

Technical Snapshot

Display3-inch integrated color display
Video previewNDI and RTSP camera feed preview
HDMI outputUp to 4K30 for an external confidence monitor
Camera discoveryOn-device network camera search with SEARCH and CAM LIST workflow
Camera capacitySupport for up to 1,000 cameras
IP controlONVIF, VISCA over IP, VISCA TCP and NDI
Serial controlVISCA and Pelco D/P
Joystick4D precision joystick — pan, tilt, zoom, twist
Custom controls4 push-button rotary knobs × 6 customizable pages
Custom control capacity24 assignable control slots + PTZOptics command library
Maximum presets255 per camera
Serial connectionRS-422 / RS-485 Phoenix connector
HDMIHDMI 2.0 output, up to 4K30
Power12V DC, 0.25A or 802.3af PoE — 3W rated
Web interfaceBrowser-based management and customization
Dimensions8.27 × 5.43 × 3.98 in (210 × 138 × 101 mm), joystick included
Weight1.76 lb (0.8 kg)
EnvironmentIndoor only
ModelPT-MINIJOY-G1
Pricing$849 MAP
AvailabilityAvailable

DO — What to Say

“Discovery, preview and control in one compact device.”

Lead with the workflow: find cameras, preview feeds, take control — all from the controller itself.

“$849 MAP — professional control without the full-size footprint.”

Position against SuperJoy ($1,299) as the compact companion for portable and space-constrained workflows.

“24 assignable slots across six pages.”

Customization depth is the differentiator vs basic compact joysticks.

“Up to 1,000 cameras.”

Compact does not mean limited. Great for large managed deployments.

DON’T — What NOT to Say

Don’t position as a SuperJoy replacement

MiniJoy is a companion product. SuperJoy remains the full-size controller for multi-camera rooms. MiniJoy is for compact, portable and secondary workflows.

Don’t sell it on size alone

The size is the surprise, not the value proposition. Lead with discovery, preview and customization.

Don’t lead with discounts

Pricing is set at $849 MAP. Lead with value (display + discovery + customization) not price.

Don’t oversell unconfirmed specs

Only quote the confirmed snapshot above. If asked about unlisted specs, say “let me confirm that with PTZOptics.”

Messaging: Campaign line for fun contexts: “All Joy. No Nuts.”
Data updated: October 10, 2026 • Source: Approved Launch Brief

The multi-brand control solution. SuperJoy controls over 250 camera models across brands — Sony, BirdDog, Lumens, Marshall, Panasonic, AVer, and more — alongside your PTZOptics cameras from one joystick. Do not replace your existing fleet. Control it.

Front Right
Drag or swipe to rotate • Arrow keys work too

Top Highlights

250+ Camera Models

Cross-brand control of Sony, BirdDog, Lumens, Marshall, Panasonic, AVer, PTZOptics and more. If cameras support VISCA, NDI, ONVIF, or Pelco, SuperJoy can likely control them.

One-Button ATEM Sync

Press a preset button and the camera moves while the Blackmagic ATEM cuts to that camera — simultaneously. The worship and corporate one-button workflow.

Customizable M-CORE Buttons

Assignable buttons for presets, macros, and camera functions — including a custom button for auto-tracking. Put your most-used actions where your hands are.

Cross-Brand Control

One controller for mixed-brand fleets. No need to replace existing cameras.

VISCAVISCA over IPNDIONVIFPelco D/PSerialIP Control

Compatible brands include: Sony, BirdDog, Lumens, Marshall, Panasonic, AVer, PTZOptics, and more — 250+ camera models total.

The One-Button Workflow

The standard worship and corporate workflow. A volunteer presses one button. That is the entire operation.

Button 1 → Pastor

Camera moves to preset. ATEM cuts to that camera.

Button 2 → Worship Team

One press. New camera position. New program feed.

Button 3 → Choir

One press. Done. No joystick skills required.

Hundreds of churches and corporate production rooms run this exact workflow with non-technical volunteer operators.

Technical Snapshot

ModelPT-SUPERJOY-G1
MAP$1,299
Maximum cameras253 channels / cameras
Camera groupsGroups 1–4: 7 cameras each • Group 5: 225 cameras
Operator modesBasic, Basic Plus, Matrix
PTZ presetsUp to 255 presets • 9 quick presets • 4 Super Presets
Super PresetsSynchronize preset commands across up to 4 camera groups × 7 cameras
Video previewBuilt-in decoder with HDMI display output, up to 1080p
Network10/100M Ethernet / RJ-45 with 802.3af PoE
Serial connectionsRS-232 plus RS-422 / RS-485
Core protocolsVISCA, VISCA over IP, Pelco D, Pelco P
Additional supportLimited Sony VISCA, ONVIF, NDI, Panasonic HTTP • WebSockets
Custom buttons + triggersProgram custom buttons and trigger commands for cameras, lighting, screens and other network devices (HTTP / UART / TCP / UDP)
Power6W • 12V DC or 802.3af PoE
Recommended distancesEthernet 328 ft / 100 m • RS-232 50 ft / 15 m • RS-485 3,937 ft / 1,200 m
Baud rate1200–19200 bps
HousingBlack metal chassis with rubberized controls
Warranty2 years

SuperJoy vs MiniJoy

FeatureSuperJoyMiniJoy
PositionFull-size multi-camera roomsCompact and portable workflows
Price$1,299$849 MAP
DisplayLarge LCD with controller status3” integrated color display
Video previewBuilt-in decoder, HDMI outNDI + RTSP on-device preview
HDMI outputUp to 1080pUp to 4K30
Camera capacity253 cameras across 5 groupsUp to 1,000 cameras
Super Presets4 Super Presets (4 groups × 7 cameras)—
Custom controlsCustom buttons + auto triggers (HTTP / UART / TCP / UDP)4 rotary controls × 6 pages = 24 slots
ATEM syncYes — one-button workflowConfirm with PTZOptics
Operator modesBasic / Basic Plus / Matrix—
Power12V DC or PoE (6W)12V DC or PoE (3W)

Positioning: companions, not competitors. SuperJoy for full-size rooms and ATEM workflows. MiniJoy for compact desks, portability, and monitoring-first control.

DO — What to Say

“Keep your existing cameras.”

The strongest pitch for mixed-brand fleets: 250+ models, no rip-and-replace. One joystick controls everything.

“One button per shot.”

Demo the ATEM sync — press a button, camera moves, switcher cuts. Volunteers can run it.

“Often less than brand-specific controllers.”

$1,299 vs brand-specific controllers — with cross-brand flexibility they cannot offer.

“Pair with MiniJoy for compact rooms.”

Sell the family: SuperJoy in the main room, MiniJoy in compact and portable setups.

DON’T — What NOT to Say

Don’t claim it controls everything

Verify specific models. Be precise about protocols: VISCA, NDI, ONVIF, Pelco. Proprietary-protocol cameras may not work.

Don’t promise ATEM integration it doesn’t have

ATEM sync works with Blackmagic ATEM switchers. Verify the customer’s switcher model before promising the workflow.

Don’t say it replaces a switcher

SuperJoy triggers ATEM cuts — it is not a switcher. It controls cameras and syncs with the ATEM.

Don’t undercut the $1,299 MAP

Pricing is set. Sell the total value: cross-brand control + ATEM sync + custom buttons.

Data updated: October 10, 2026 • Source: Approved Sales Data Snapshot

The flagship 4K PTZ camera for production rooms that need everything in one camera: 4K60, built-in auto-tracking at no extra cost, NDI HX3, SDI, HDMI, USB, and IP outputs — with Horizon software that keeps getting smarter via firmware updates.

Front
Drag or swipe to rotate • Arrow keys work too

Top Highlights

4K60 + NDI HX3

Broadcast-quality 4K60 over SDI, HDMI, USB, and IP — with efficient NDI HX3 built in for networked workflows.

Built-In Auto-Tracking

Included at no extra cost — competitors charge $800+ for a tracking license. Presenter Lock, Group Lock, Stage Lock modes.

SuperZoom

Output 1080p and the 4K sensor crops in, doubling optical zoom with no quality loss: 12X→24X, 20X→40X, 30X→60X.

Model Lineup

ModelZoom / FOVBest ForColorsMAP
Move 4K 12X12X • 72.5° HFOVUp to 25 ftWhite / Gray$1,999
Move 4K 20X20X • 60.7° HFOV25–45 ftWhite / Gray / Red$2,349
Move 4K 30X30X • 59.2° HFOV45 ft+White / Gray$2,699

Technical Snapshot

Resolution4K60
Sensor1/1.8” Sony CMOS, 8.42MP
Zoom options12X, 20X, 30X optical + SuperZoom (2X in 1080p)
Auto-trackingBuilt-in, no paid license — Presenter, Group, Stage Lock
OutputsSDI, HDMI, USB, IP
NDINDI HX3 built in
SoftwareHorizon web interface — continuous firmware updates
PowerPoE+ or universal PSU
Warranty5 years
NDAACompliant (Section 889)

DO — What to Say

“Tracking is included.”

The wedge vs competitors charging $800+ for tracking licenses. Move 4K has it built in.

“One camera, every output.”

SDI, HDMI, USB, and IP in a single camera — no adapters, no add-ons.

“Your camera gets smarter over time.”

Horizon delivers new features via firmware — the investment grows.

“Match the zoom to the room.”

Use the Zoom Guide to pick 12X/20X/30X by subject distance — never oversell zoom.

DON’T — What NOT to Say

Don’t sell 4K as always better

If the room only does Zoom/Teams calls at 1080p, Move SE saves the customer $800. Fit the camera to the room.

Don’t promise broadcast features

Move 4K is ProAV tier. For 12G-SDI, genlock, timecode — that’s Rise 4K, not Move 4K.

Don’t claim NDI High Bandwidth

Move 4K is NDI HX3 — efficient, lower bandwidth. Do not claim Full/HB NDI.

Don’t discount below MAP

Pricing is set: $1,999 / $2,349 / $2,699. Sell total value, not discounts.

psst — want to spin a Move 4K in your browser? Open the secret 3D Display Viewer →
Data updated: October 10, 2026 • Source: Approved Sales Data Snapshot

The value play: 1080p60 with built-in auto-tracking and NDI HX3 at an entry price. For rooms that do not need 4K — meeting rooms, classrooms, worship — Move SE delivers the core PTZOptics feature set for $800 less than Move 4K.

Front
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Top Highlights

Built-In Auto-Tracking

The same tracking included at no extra cost — not a stripped-down version. Presenter Lock included.

NDI HX3

Networked video built in — the same NDI as the flagship at the entry price.

From $1,199

The most affordable way into the PTZOptics ecosystem with tracking and NDI included.

Model Lineup

ModelZoom / FOVColorsMAP
Move SE 12X12X • 72.5° HFOVWhite / Gray$1,199
Move SE 20X20X • 60.7° HFOVWhite / Gray$1,349
Move SE 30X30X • 60.7° HFOVWhite / Gray$1,499

Technical Snapshot

Resolution1080p60
Zoom options12X, 20X, 30X optical
Auto-trackingBuilt-in, no paid license
OutputsSDI, HDMI, USB, IP
NDINDI HX3
SoftwareHorizon web interface
PowerPoE or universal PSU
Warranty5 years
NDAACompliant (Section 889)

Move 4K vs Move SE

FeatureMove 4KMove SE
Resolution4K601080p60
SuperZoomYes (2X in 1080p)No
Auto-trackingIncludedIncluded
NDIHX3HX3
OutputsSDI, HDMI, USB, IPSDI, HDMI, USB, IP
Starting MAP$1,999$1,199

Sell the right camera for the room: Move SE for 1080p workflows, Move 4K when 4K60 or SuperZoom matter.

DO — What to Say

“Tracking and NDI included at $1,199.”

At this price, competitors charge extra for tracking or skip NDI entirely. Move SE includes both.

“The smart choice for 1080p rooms.”

Zoom/Teams calls, lecture capture, worship — if the output is 1080p, Move SE is the right camera and saves $800.

“Same ecosystem as the flagship.”

Horizon, Hive, SuperJoy control, 5-year warranty — full ecosystem membership at entry price.

“Bundle with SuperJoy.”

SE Producer + JOY4 bundle bundles the camera with a controller for simple rooms.

DON’T — What NOT to Say

Don’t claim 4K

Move SE is 1080p60. If the customer needs 4K60, that’s Move 4K — say so honestly.

Don’t position as inferior

Move SE is the fit-for-purpose choice, not the cheap one. Framing matters.

Don’t oversell zoom reach

30X on Move SE shares the 60.7° HFOV — match zoom to room with the Zoom Guide.

Don’t discount below MAP

$1,199 / $1,349 / $1,499. Sell ecosystem value, not price cuts.

Detail Close-Ups

Data updated: October 10, 2026 • Source: Approved Sales Data Snapshot

The compact fixed camera for positions that never need to move. Studio 4K delivers 4K60, SuperZoom, and NDI HX3 in a small fixed form factor — perfect for fixed shots, studios, classrooms, and Hive-linked deployments where the shot never changes.

Front Left
Drag or swipe to rotate • Arrow keys work too

Top Highlights

4K60 + NDI HX3

Full 4K60 with NDI HX3 in a compact fixed body.

SuperZoom

12X→24X and 20X→40X in 1080p — double the optical reach with no quality loss.

Hive-Linked

Compact and remote-manageable — built for multi-camera Hive Studio deployments.

Model Lineup

ModelZoomMAP
Studio 4K 12X12X (24X with SuperZoom)$1,199
Studio 4K 20X20X (40X with SuperZoom)$1,349

Technical Snapshot

Resolution4K60
Form factorFixed — no pan/tilt, no auto-tracking
FinishesWhite / Gray
Zoom options12X, 20X optical + SuperZoom (2X in 1080p)
Outputs3G-SDI, HDMI, USB, IP
NDINDI HX3
Warranty5 years
NDAACompliant (Section 889)

DO — What to Say

“Fixed shots, fixed budget.”

When the shot never moves, Studio 4K saves money vs a PTZ. Match the mechanism to the need.

“SuperZoom doubles the reach.”

12X→24X, 20X→40X in 1080p — zoom without paying for 30X optics.

“Perfect for Hive fleets.”

Compact, Hive-linked fixed cameras scale multi-room deployments at lower cost per position.

“Studio SE for tighter budgets.”

1080p version from $949 when 4K is not needed.

DON’T — What NOT to Say

Don’t sell as a PTZ

Fixed camera — no pan/tilt, no auto-tracking. If the room needs movement, sell Move.

Don’t claim tracking

No auto-tracking on the Studio line — that’s Move and SimplTrack3.

Don’t oversell remote control

No remote pan/tilt to control — presets and settings only via network.

Don’t discount below MAP

$1,199 / $1,349. Sell fit-for-purpose value.

Data updated: October 10, 2026 • Source: Approved Sales Data Snapshot

The entry point to the PTZOptics ecosystem: 1080p60 with SDI, HDMI, USB, IP outputs, a built-in mic, and tally — the most affordable camera PTZOptics makes. For fixed positions where 4K and tracking are not needed.

Front Left
Drag or swipe to rotate • Arrow keys work too

Top Highlights

From $949

The most affordable PTZOptics camera — SDI included at a price competitors charge for HDMI-only.

Built-In Mic + Tally

Integrated microphone and tally light — ready for simple rooms out of the box.

Every Output

SDI, HDMI, USB, and IP — the full output set even at the entry price.

Model Lineup

ModelZoomMAP
Studio SE 12X12X$949
Studio SE 20X20X$1,199

Technical Snapshot

Resolution1080p60
Form factorFixed — no pan/tilt, no auto-tracking
FinishesWhite / Gray
OutputsSDI, HDMI, USB, IP
AudioBuilt-in microphone
TallyBuilt-in tally light
Warranty5 years

When to Sell Studio SE vs Move SE

FeatureMove SEStudio SE
MovementPan/tilt PTZFixed
Auto-trackingIncludedNo
Resolution1080p601080p60
OutputsSDI, HDMI, USB, IPSDI, HDMI, USB, IP
Starting MAP$1,199$949

Sell Studio SE for fixed positions at the lowest cost. Sell Move SE when the shot needs to move or track.

DO — What to Say

“SDI at $949.”

Competitors at this price often skip SDI. Studio SE includes the full output set.

“The fleet camera.”

Fill large deployments with fixed positions at the lowest cost per camera — then add Move cameras where motion matters.

“Mic and tally built in.”

Simple rooms work out of the box — no extra peripherals needed.

“Upgrade path is smooth.”

Same ecosystem: Horizon, Hive, SuperJoy. Start with Studio SE, scale to Move 4K without changing infrastructure.

DON’T — What NOT to Say

Don’t sell as a PTZ

Fixed camera — no pan/tilt. If the room needs movement, that’s Move SE for $250 more.

Don’t claim tracking or 4K

No auto-tracking, no 4K — 1080p60 fixed. Honest framing wins the upsell later.

Don’t position as the default

Studio SE is for fixed positions. Default new-room conversations to Move unless the position is truly fixed.

Don’t discount below MAP

$949 / $1,199. It is already the most affordable camera in the line.

Data updated: October 10, 2026 • Source: Approved Sales Data Snapshot

The dedicated auto-tracking camera for lecture capture and autonomous observation. SimplTrack3 pairs a wide reference lens (sees the whole room) with a 20X tracking lens (follows the presenter) — set it up once, configure tracking zones, and it runs autonomously. Faculty never touch a controller.

Front
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Top Highlights

Dual-Lens Design

Wide reference lens monitors the full room while the 20X tracking lens follows the presenter — no blind spots when people cross.

Zero Operator Dependency

Set up once, then it tracks autonomously. Built for lecture capture where faculty never touch a controller.

Zone Management

Configure tracking zones that confine tracking to the teaching area — the camera ignores the aisles and whiteboard edges.

Model

ModelDescriptionColorMAP
SimplTrack3 (HC20X-SIMPLTRACK3)Third-gen dual-lens auto-tracking PTZGray$1,999

Technical Snapshot

DesignDual-lens: wide reference + 20X tracking lens
TrackingAuto-tracking and auto-framing with zone management, Presenter Lock
OutputsIP, 3G-SDI, HDMI, USB 3.0
NDINDI HX2 (not HX3)
Warranty5 years
NDAACompliant (Section 889)

The Faculty Adoption Answer

The number one education objection is “faculty will not use it.” SimplTrack3 is the answer:

Zero Faculty Operation

They walk in, teach normally, and the camera follows. No buttons, no training, no controller.

Presenter Lock

Stays on the instructor even when students walk in front of the camera.

Zones Confine Tracking

Configure the tracking zone to the teaching area — the camera ignores everything else.

Also used in clinical education, simulation labs, and procedure documentation — positioned outside the sterile field with local SDI/HDMI output (no cloud required).

DO — What to Say

“Faculty never touch it.”

The core education pitch: set up once, runs autonomously, zero interaction.

“Dual lenses see the whole room.”

The reference lens watches the room while the tracking lens follows the presenter — solves the crossing-people problem.

“Zones keep tracking where it belongs.”

Configure zones to the teaching area — no tracking the front row or doorways.

“Clinical-safe design.”

Local SDI/HDMI output, closed-network IP control — works in simulation and training environments without cloud dependency.

DON’T — What NOT to Say

Don’t claim NDI HX3

SimplTrack3 is NDI HX2. If the customer needs HX3, that’s Move 4K or Move SE.

Don’t sell it as a general PTZ

Fixed dual-lens design — it is purpose-built for tracking, not flexible framing. Manual moves are not the workflow.

Don’t claim HIPAA compliance

The camera is a video capture layer — compliance is the complete system. Be honest with clinical compliance teams.

Don’t discount below MAP

$1,999. Sell the zero-operator value, not the price.

Data updated: October 10, 2026 • Source: Approved Sales Data Snapshot

PTZOptics has consistently tailored its products to meet the specialized requirements of the higher education sector with future-friendly connectivity, intelligent auto-tracking capability, affordability, compatibility with a wide range of control platforms, and long-term performance.

One key reason PTZOptics stands out is its alignment with the Higher Education Technology Managers Alliance (HETMA). The HETMA Approval Committee focuses on ensuring that AV technology in education is robust, easy to manage, and reliable over time, and PTZOptics excels in these areas.

How PTZOptics Meets HETMA Standards

Reliability

PTZOptics cameras can run continuously for weeks powered by PoE without any issues. Crucial for institutions requiring long-term, uninterrupted operation.

“We left it powered on (PoE) for several weeks and also used it for a couple of special events before installing it.” — HETMA Approved Program Chair

Seamless Integration

Designed to integrate effortlessly with popular control systems used in educational institutions, such as Crestron and Q-SYS.

“Controlled it with both Q-SYS and Crestron controllers.” — HETMA Committee Member

Affordability without Compromise

High-quality performance at a competitive price point, making them accessible to institutions with varying budgets.

“We've tested tracking cameras that cost 2-3x as much as this one and don't track/perform as well.” — HETMA Representative

Advanced Features

NDI functionality through free firmware updates. Auto-tracking and seamless network integration make these cameras a future-friendly investment for lecture capture and remote learning.


HETMA-Approved Products

Move 4K

Approved model: PT20X-4K-GY-G3

“For classroom lectures, it's a nice option to make available to instructors and for other situations with a defined presentation area.”

— HETMA Approval Committee

Product Details →

Move SE

Approved model: PT12X-SE-GY-G3

“The feature set and quality when compared to the price point is extremely good.”

— HETMA Approval Committee

Product Details →

Link 4K

Approved model: PT20X-LINK-4K-WH

Equally a good fit for higher education, with additional features for larger event venues given Dante AV-H and Hive support.

Product Details →

SuperJoy

Approved model: PT-SUPERJOY-G1

“A great fit for higher education, especially for events that need recording and streaming. Being able to control multiple cameras remotely is a plus.”

Product Details →
ONE Cart mobile OR cart from LayerJot, Strongarm Healthcare and Getinge, with a Move 4K camera giving a downward view for surgical and procedure capture

The Setup

Mobile Healthcare Cart

LayerJot / Strongarm / Getinge healthcare cart. Battery-powered — it can be unplugged, rolled into the operating area, and plugged back in to charge between cases.

Move 4K Overhead Capture

Move 4K mounted on the cart, pointed down at the operating tray. Clear, broadcast-quality video of surgical tools, instrument layout, and procedural workflow.

OR Stats AI

Computer vision AI captures real-world instrument and supply usage data automatically — no human observer needed in the room.

LayerJot Software Layer

The broader visual-intelligence platform. OR Stats lives inside LayerJot, powered by LayerJot.

Headline Messaging

Lead Headline

“Move the video where care happens.”

Supporting Lines

  • “Move the camera workflow where care happens.”
  • “Mobile video capture for clinical environments.”
  • “Surgical tray visibility, wherever the cart is needed.”
  • “A movable healthcare workflow powered by intelligent video.”

Talk Tracks — Pick the One That Fits

Balanced (default)

“This is a mobile OR video workflow. The cart can move where it’s needed, run on battery, and provide a clear camera view of the surgical tray or clinical workspace. LayerJot and OR Stats bring the AI and operational intelligence layer; PTZOptics provides the high-quality video capture that makes that intelligence possible.”

Shorter

“This setup shows how PTZOptics video can support healthcare workflows. A Move 4K camera gives a clear view of the operating tray, while LayerJot and OR Stats use computer vision AI to turn usage data into operational insight.”

Partner-Forward

“This gives us a strong healthcare story with LayerJot, Strongarm, and Getinge. It shows why quality video matters in clinical workflow applications — especially when the goal is to capture reliable data and support operational improvement.”

PTZOptics’ Role in This Story

“Better video creates better visibility. Better visibility creates better data.”

Don’t try to own the entire healthcare AI story. The strong positioning is that PTZOptics provides the video quality and camera workflow that makes the AI layer more useful. Stay in your lane — that’s where you win.


OR Stats — Turn Usage Data into Operational Excellence

If a customer wants to go deeper, here’s the story OR Stats tells. You don’t need to memorize all of it — just enough to bridge into the right partner conversation.

The Problem They Solve

Many surgical trays contain more instruments than are actually used in a procedure. That creates unnecessary work, clutter, supply waste, and added operational cost. Optimizing trays is hard because nobody has objective usage data — until now.

Key Challenges (Use as Bridge Talk)

Wasted Labor

SPD techs spend time cleaning instruments that were never used.

Case Cart Inefficiency

Over-packed carts crowd the OR and increase runner requests.

Supply Waste & Expiration

Disposables get opened and unused, or expire in inventory.

Escalating Utility Costs

Excess instrument volume drives water, chemical, and energy use through unnecessary sterilization.

Subjective Decisions

Without objective data, optimization recommendations face team resistance.

How OR Stats Solves It

Automated Data Capture

SmartScanner technology identifies instrument and supply usage automatically.

Intelligence at Scale

Monitoring multiple rooms accelerates data collection and analysis.

Objective Optimization

Data-driven recommendations help reduce unnecessary tray and case cart volume.

Zero-Installation Footprint

Standalone, battery-operated observation cart — doesn’t interrupt existing OR workflows.

Financial Resource Recovery

Usage data helps hospitals identify operational savings — only process what teams actually need.


✓ DO — Healthcare Talk Track

“Mobile clinical video workflow.”

Frame it as a video workflow, not a medical device.

“Better video makes the AI more useful.”

This is the PTZOptics wedge in healthcare. Stay there.

“Move 4K supports surgical-tray visibility, training, review, and documentation.”

These are the safe use cases.

“LayerJot, OR Stats, Strongarm, Getinge own the clinical and AI layers.”

Always defer to the partners on diagnostic / clinical questions.

✗ DON’T — Healthcare Guardrails

Never make medical claims

No diagnostic claims. No treatment claims. No outcome claims. We are a video workflow, not a medical device.

Never claim regulatory clearance

No FDA, no CE-Medical, no IEC 60601 unless product team has approved that statement in writing.

Never own the AI story alone

Computer vision AI accuracy and clinical utility belong to LayerJot / OR Stats. Bridge to them on AI questions.

Never speculate on hospital deployment

Procurement, IT security, clinical workflow integration — all belong to the partners. Hand off cleanly.

Partner Handoff

For Deeper Clinical / Regulatory / Procurement Questions

If a customer wants to go beyond “great video for OR workflows” — into clinical decision-making, regulatory clearance, hospital procurement, or AI accuracy — hand off to LayerJot or OR Stats directly.

For PTZOptics-side follow-up: partners@ptzoptics.com • 484-593-2247

Data updated: October 10, 2026 • Source: Approved Healthcare Partner Messaging

PTZOptics' initiative to help the video industry move into the next wave of innovation — where cameras don't just capture video, but help systems understand it and take action.

Key phrase: "Visual Reasoning turns video into insight and action."
NOT A PRODUCT. This is a marketing and education push — not something we sell. It positions PTZOptics as forward-thinking and shows the power of our open API cameras.

What Is Visual Reasoning?

Visual reasoning is the ability for a system to look at a camera image and answer questions about it in natural language. Point a PTZOptics camera at a conference stage and ask: "Is someone at the podium?" The system answers yes or no. Ask "How many people are seated?" and you get a number.

The technology is powered by a Vision Language Model (VLM) called Moondream. You describe what you want in English. The AI handles the rest. It works with our open HTTP API — no new firmware, no hardware changes, no additional licensing.

Track Anything by Description

"Follow the speaker in the blue jacket." No markers, no retraining. Just a text prompt and the camera follows.

AI Color Matching

Analyzes scene color and recommends camera adjustments. Multi-camera color matching in one click.

Intelligent Framing

AI suggests composition improvements and can execute them through PTZ control automatically.

Why We're Doing This

Industry Is Shifting

AI is becoming part of production workflows. Customers want more automation. Integrators need faster, more flexible ways to build solutions.

Leading, Not Reacting

Visual Reasoning is our way of leading that shift. We're educating the market, working with AI partners, enabling developers, and making sure our cameras are easy to build on.

How It Connects to What We Sell Today

Everything starts with Move 4K + Horizon:

Move 4K

High-quality cameras with precise PTZ control and a fully documented open HTTP API.

Horizon

Control, automation, and integration software foundation that Visual Reasoning builds on.

That's the foundation. Visual Reasoning builds on top by enabling smarter tracking, automated workflows, event-based actions, and deeper AI integrations.

What Makes PTZOptics Different

Partner Ecosystem

We partner with companies building real AI tools — not trying to do it all ourselves.

Open API, Not Locked In

We support developers and integrators. Our cameras are easy to build on. No proprietary lock-in.

Real Workflows

We focus on sports, broadcast, pro AV — real production environments, not tech demos.

Industry Positioning

This positions PTZOptics alongside leading tech and AI companies — not just camera manufacturers.

Quotes on Visual Reasoning

"PTZOptics has built a strong foundation for intelligent camera workflows, and this collaboration shows how our lightweight visual AI can add a new layer of understanding to live production. Together, we're demonstrating a practical step beyond ball tracking, where video can be interpreted and acted on as the action unfolds."

— Jay Allen, CEO, Moondream

"Visual Reasoning is about giving cameras the context they need to make smarter production decisions. Working with Moondream helps us show what happens when cameras do more than follow the ball — they begin to understand the play and respond to it in real time."

— Claudia Barbiero, Director of Global Marketing, PTZOptics


How to Explain It to Customers

"Visual Reasoning is how PTZOptics is helping the industry move toward smarter, more automated video workflows. It builds on the cameras and control systems you can buy today and makes sure you're ready for what's coming next."

Key Takeaways for Sales

Industry Leadership

This is about leading the market, not just listing features.

Current Products More Valuable

Visual Reasoning makes Move 4K + Horizon more valuable — not obsolete.

Future-Proof

Helps customers future-proof their workflows and investments.

Integrator Opportunity

Gives integrators more flexibility and new business opportunities.

One-Line Close: "Visual Reasoning is how we're helping the industry — and our customers — get ready for the future of intelligent video."

Press & Resources

The Book

Visual Reasoning AI for Broadcast and ProAV by Paul Richards

Hive Studio is the conversation to move from just cameras into remote workflows, centralized control, multi-camera management, and cross-brand production environments.

What to Say

Hive Studio is the PTZOptics platform for customers who want to control cameras remotely, manage multi-camera workflows more efficiently, and support teams working across different locations.

Best Fit

Bring up Hive Studio when the customer asks about remote control, multi-room workflows, cloud-based management, remote operators, mixed-brand camera environments, or scaling beyond a single control room.

Workflow Diagrams

Swipe to browse • 13 diagrams

Hive Studio workflow diagram: Local Mode
Local Mode
Hive Studio workflow diagram: Central Control Room
Central Control Room
Hive Studio workflow diagram: Cloud Cam Control (Embedded)
Cloud Cam Control (Embedded)
Hive Studio workflow diagram: Cloud Cam Control (Non-Embedded)
Cloud Cam Control (Non-Embedded)
Hive Studio workflow diagram: Cloud Cam Control (Both)
Cloud Cam Control (Both)
Hive Studio workflow diagram: Cloud Switching + Cloud Cam Control
Cloud Switching + Cloud Cam Control
Hive Studio workflow diagram: Cloud Switching + Local Cam Control
Cloud Switching + Local Cam Control
Hive Studio workflow diagram: Local Switching + Local Cam Control
Local Switching + Local Cam Control
Hive Studio workflow diagram: Local Switching + Cloud Cam Control
Local Switching + Cloud Cam Control
Hive Studio workflow diagram: Local Switching + Cloud Cam + Presonus Metro
Local Switching + Cloud Cam + Presonus Metro
Hive Studio workflow diagram: Multi-Room Hive Linked Deployment
Multi-Room Hive Linked Deployment
Hive Studio workflow diagram: Multiple Studios
Multiple Studios
Hive Studio workflow diagram: Team Collaboration - One Studio
Team Collaboration — One Studio

Quick Pricing Reference

PT-HIVE-BASIC

Free
1 camera max
3 team members max
5 GB monthly included

Good fit: very small deployments, trial users, early-stage evaluation

PT-HIVE-STD

$25 monthly / $270 yearly
3 cameras max
5 team members max
58.5 GB monthly included
$0.40 per GB overage

Good fit: small teams, basic multi-camera workflows, entry-level cloud usage

PT-HIVE-PRO

$99 monthly / $999 yearly
8 cameras max
10 team members max
249.75 GB monthly included
$0.35 per GB overage

Good fit: heavier users, larger teams, more active multi-camera environments

PT-HIVE-ENTERPRISE

Yearly Price: Contact Sales
Unlimited cameras
Unlimited team members
$0.35 per GB overage

Good fit: larger deployments, customized workflows, higher-scale production environments

Top Value Adds

Instant Camera Discovery

Add any camera model or brand in seconds through Hive Studio's auto-discovery feature.

Customized Controls

Whether using an Xbox controller or StreamDeck, customers can build a workflow with personalized hotkeys around how they actually operate.

Cross-Brand Compatibility

Hive is not limited to PTZOptics or PTZ cameras. It supports a growing list of more than 400 major camera models.

Unified Interface

Camera management is simpler with a user-friendly interface that adapts to the make or model of camera being used.

What Impacts Price

Key Pricing Drivers

Number of cameras
Number of team members
Cloud usage
Remote operator locations
Bitrate / bandwidth usage

Important Note

Local LAN mode usage is free and should not be part of cloud cost positioning. Cloud Mode is what drives usage estimates in the calculator.

When to Bring Up Hive Studio

When should I bring up Hive Studio?
Bring it up when the conversation moves beyond just the camera.
Listen for: remote control, multiple rooms, multiple locations, remote operators, mixed camera brands, custom control requests, or scaling concerns.

Signals to Listen For

"We want to control cameras from another room."
"We have multiple locations."
"Our team is not always on site."
"We need a better way to manage several cameras."

More Signals

"We use different camera brands."
"We want custom control options."
"We want to scale without adding more complexity."
"We're looking at remote production workflows."

Positioning Summary

What Hive Studio Is

A remote camera production and management platform.

What Problem It Solves

It helps customers centralize control, support distributed teams, manage different camera types more efficiently, and simplify remote workflows.

What It Adds

It moves the conversation from just cameras to a broader production workflow solution.

How to Connect It to PTZOptics Gear

Bridge line
"If you're thinking beyond just the camera and into how your team is actually going to operate and scale this, Hive Studio is the part of the conversation we should look at."

PTZOptics Cameras

Start with the camera deployment.

Controllers & Workflow Tools

Talk through how the customer is currently operating or planning to operate the system.

Hive Studio

Position it as the layer that helps manage, control, and scale the workflow more effectively, especially with multiple operators, rooms, or brands.

Best Customer Types

Strong Fit

Education
Corporate
Houses of worship
Government
Broadcast / media
Live events
Multi-campus organizations
Multi-room installations

Especially Good Fit When

Operators are remote
Teams are distributed
There are multiple cameras to manage
The customer wants a cloud-based workflow
The customer is planning to scale
The customer has mixed camera brands
The customer wants flexible control hardware

Fast Talking Points

Core Points

Remote camera control from anywhere
Instant camera discovery
Unified interface across makes and models
Better support for distributed operators and teams

Differentiators

Customized controls with devices like Xbox controller or StreamDeck
Cross-brand compatibility across 400+ camera models
Easier path to scaling multi-camera environments
Extends the value of PTZOptics camera deployments

Objection Handling

"We're really just looking for cameras right now."
That makes sense. Hive Studio is worth mentioning when the workflow matters too, especially if they expect remote control, multiple rooms, or multiple operators.
"We use other camera brands too."
That's actually a strong Hive Studio conversation. It is not limited to PTZOptics and supports a growing list of 400+ camera models.
"Our operators all like different control methods."
That's a good fit for Hive Studio. It supports customized controls, so the workflow can be built around how the team actually wants to operate.
"We don't need something complicated."
That's exactly where Hive Studio can help. The goal is simpler camera management through one unified interface, even when different camera types are involved.
"We only have a small deployment."
That may still fit Basic or Standard. It depends on camera count, team size, and expected cloud usage.
"We're not sure what plan we'd need."
That's where the calculator helps. Estimate based on cameras, operators, usage hours, and bitrate.

Key Takeaways for Reps

Hive Studio is a workflow conversation, not just a camera conversation. Bring it up when the customer mentions remote production, multiple locations, scaling, or mixed-brand environments. Use plan size to qualify quickly, use the calculator to estimate fit, and push larger or custom opportunities toward Enterprise follow-up.

Hive Studio Pricing Estimator

Use this calculator to estimate costs for Cloud Mode. Local LAN mode usage is free.

CameraHours/DayDays/WeekPresetMbps
Data updated: October 10, 2026 • Source: Approved Hive Pricing

What is Device Manager?

Device Manager is PTZOptics' deployment management tool for finding and identifying sources on the network and updating PTZOptics equipment at once.

Core messages:

  • Find and identify sources on the network
  • Update PTZOptics equipment at once
  • Simplify deployment management
Device Manager sign-in screen

Key Features

  • Discover all PTZOptics equipment and other devices on your local network
  • Monitor firmware versions across your entire fleet
  • Preview live camera feeds
  • Update PTZOptics equipment at once and keep devices up to date
  • Scalable from single-room installs to multi-camera environments

Part of Horizon Hub

Horizon Hub is the desktop home for PTZOptics software applications and works with all PTZOptics PTZ cameras. Install and update Device Manager alongside Desktop Control and Voice Tracking from one application.

Note: Only quote the features listed here and on the Horizon page. If asked about anything else, say “let me confirm that with PTZOptics.”
Data updated: October 10, 2026 • Source: PTZOptics Horizon Hub (ptzoptics.com/horizon)