Smarter cameras. Simpler control. Scalable video workflows. PTZOptics — Cameras, software and automation that make video work smarter.
4
Demo Stations
11+
Ecosystem Partners
10
Team Members
June 17–19, 2026
Booth N8227 • Las Vegas Convention Center
Wed 6/179am–5pm
Thu 6/189am–5pm
Fri 6/199am–3pm
PTZOptics makes intelligent video practical: cameras, control, automation, and cloud workflows that help teams capture better video with less operational friction.
100%Employee-Owned
2014Founded in Downingtown, PA
50+Countries Served
P T Z
The PTZOptics Story
A camera company built from an integration company — designed by people who understand what actually happens in real AV spaces.
Built by AV People
Born from real integration experience. 1987 Haverford Systems AV roots.
From Rooms to Workflows
Cameras • Control • Automation • Remote Production
“InfoComm is where we show the market that PTZOptics is building more than cameras. We are developing the connected camera, software, control and partner ecosystem for modern AV workflows. From Horizon to voice tracking, mobile healthcare workflows and hands-on production control, we’re giving integrators and end users practical ways to create smarter video environments today.”
— Matthew Davis, Chief Technology Officer, PTZOptics
Our Three Pillars
Cameras That Perform
Award-winning Move 4K line — part of 60,000+ PTZOptics cameras shipped worldwide. Now entering the premium broadcast tier.
Software That Simplifies
Horizon control software makes every camera smarter over time with continuous updates, AI features, and new integrations.
Workflows That Scale
From a single classroom camera to multi-camera live sports production — one ecosystem, infinite possibilities.
“Modern AV teams are being asked to do more with fewer resources, across more use cases and with higher demands. Our goal is to make intelligent video workflows practical, accessible and scalable. Whether someone is managing a classroom, a boardroom, a live event space or a clinical training environment, we help teams capture, control and connect video more effectively.”
— Claudia Barbiero, Director of Global Marketing, PTZOptics
Product Portfolio — Three Tiers
Move 4K — Flagship
Move 4K 12X, 20X, 30X. Award-winning 4K with Horizon software, auto-tracking, voice tracking, auto framing. NDI HX3. 23,000+ units shipped.
SimplTrack3 — Dual-Lens
Dual-lens auto-tracking PTZ with a wide reference lens for room awareness and a 20X PTZ lens that follows the presenter. Hands-free production for lectures and presentations.
SE Line — Entry Professional
Move SE, SimplTrack3, and Studio SE. Reliable, affordable cameras for education, houses of worship, and corporate. Controlled via SuperJoy.
Horizon: Cameras That Get Smarter
What’s New — Live Firmware: Move 4K + Link 4K
The latest firmware release for the Move 4K and Link 4K lines (12X, 20X, 30X) is now in production. It substantially lowers video latency in Horizon, adds mobile support, improves the user experience, and resolves several bugs. Note: Horizon itself remains in beta.
Available on Move 4K and Link 4K cameras. Update to the latest firmware to use Horizon.
WebRTC Video Player
Ultra-low latency, browser-native video streaming. No plugins required. Sub-second latency.
Advanced Color Management
Professional color and brightness tools with RGB parade, right from a tablet.
Voice Tracking
Pre-integrated with major microphone vendors for plug-and-play voice-activated camera control.
Continuous Updates
New features, integrations, and AI capabilities delivered over time. Your investment grows.
“Horizon ensures your PTZOptics cameras get smarter over time… protecting and growing your investment.”
— Matt Davis
Move 4K Firmware Versions
12X0.0.90
20X0.1.25
30X2.1.08
Link 4K Firmware Versions
12X0.0.89
20X0.1.24
30X2.1.07
⚡ Firmware Update: These versions are now available in the latest production firmware release. For update instructions, contact PTZOptics support or check your camera’s web interface.
Inside the New Horizon Hub
Horizon Hub is the desktop gateway to the Horizon Software Suite. It enables users to download, install, and update three applications at launch:
Desktop Control
Intuitive PTZ camera control from your desktop.
Virtual 8-Direction D-Pad for precise pan and tilt.
Mouse-based controls: Point/Drag and framing.
Shots: Create and update presets with thumbnails and labels.
Speed controls and automation (Auto-tracking / Auto-framing).
Device Manager
Discover and manage all PTZOptics devices on your network.
Monitor firmware versions across your entire fleet.
Get a quick live view of every device on your network.
Scalable from single-room installs to multi-camera environments.
Voice Tracking
Recall preset shots or switch sources based on active speakers.
Now available as a desktop application (not just Move 4K / Link 4K).
Works with leading switchers and microphone systems.
Supported Switchers: OBS, vMix, Inogeni CAM230, Inogeni IP2USB, Epiphan. Supported Mics: Audio-Technica ATND1061D, Nureva HDL410, Shure MXA920, Sennheiser Team Connect Ceiling 2 / Medium / Speechline Digital Wireless, Televic Confero Systems / Flex / D-Cerno, Yamaha RM-CG.
Upgrade Your Camera Fleet with PTZOptics
The PTZOptics Upgrade Advantage Program makes it easier for organizations to refresh aging camera systems and move into the latest generation of PTZOptics technology. Whether replacing legacy PTZOptics cameras or qualifying competitive installations, eligible customers can access special upgrade discounts on new Horizon-enabled PTZOptics cameras—helping improve reliability, simplify support, and standardize modern multi-camera deployments.
Powered By Intel + NETGEAR
The entire booth runs on professional AV infrastructure. Compute, networking, and reliability that keep every demo running — from AVA to voice tracking to the OR cart.
Intel Compute
Professional compute powering AVA / LayerJot, Horizon Hub, vMix workflows, and live demos throughout the booth.
NETGEAR AV Network
Enterprise-grade networking carrying every camera, audio source, and control signal across all four stations.
Press & Media at InfoComm
📰
Competitive Intelligence Hub
Full press coverage, competitive battlecards, spec comparisons, and talk tracks for every major PTZ competitor.
Over 60,000 cameras in the field. When someone asks if PTZOptics is gaining traction — the numbers speak for themselves.
⚠️ END PARTNER-ONLY SECTION ⚠️
Demo Stations
Demos
Control. Automate. Adapt.
4 main demo zones across the PTZOptics InfoComm 2026 booth. The booth is 20×20, so think of these as compact workflow areas, not separate large stations. Use this page to quickly understand what is where, what each area is meant to show, and what to say on the show floor.
Station 1 — Kiosk / Move 4K Camera DisplayVisual Wow + Hands-On Camera Control
Purpose: Pull people in from the aisle with motion, color, and hands-on camera interaction. This is the visual attraction point for the booth. The red Move 4K cameras create motion and energy, while the white Move 4K 30X cameras give visitors something they can control directly.
Setup
4× red Move 4K 20X cameras mounted for visual impact
2× white Move 4K 30X cameras for visitor-facing interaction
Tablets available for camera control using PTZshow.com or Horizon WebUI
Powered through the kiosk’s local NETGEAR AV M4250 8-port PoE+ switch
Local NUC / possible stronger compute option available for AI workflow testing
Possible NVIDIA Spark unit for a second LayerJot AVA-style prompt-agentic demo
Possible AVA / NVIDIA Spark Demo
This kiosk may support a second LayerJot AVA-style prompt-agentic application running on an NVIDIA Spark unit. If active, this gives us another front-of-booth AI visual reasoning moment using Move 4K cameras.
Talking Point: “Move 4K is built to stand out. The red cameras create the motion and energy, and the white 30X cameras give visitors something they can actually drive. It is a quick way to show camera quality, responsiveness, and control.”
Ask: “Want to drive one? Grab the tablet and move the white 30X.”
Station 2 — Control. Automate. Adapt.AVA, Horizon, Voice Tracking, Hive Studio, and Desktop Control
Purpose: This is the main intelligence and software workflow area of the booth. This front-wall station tells the bigger PTZOptics story: cameras, software, control, AI-assisted automation, voice tracking, and remote production workflows all working together. This station is split across two front-facing TVs.
Left Front TV — Intel + LayerJot + PTZOptics Visual Reasoning Demo
Focus: Prompt-based AI tracking and local visual reasoning.
Setup
SimplTrack3 with wide / witness lens and PTZ lens
LayerJot AVA: Agentic Visual Application
Panther Lake Intel Core 3 / Intel NUC
Local AVA processing
Picture-in-picture witness view
Prompt-based tracking and framing
Talking Point: “This demo shows how cameras can move beyond passive capture. With LayerJot AVA, Intel local compute, and PTZOptics camera control, an operator can use natural-language prompting to guide what the system identifies, follows, or frames.”
Always Say: “Supervised, not fully autonomous. The operator directs the workflow. AVA helps execute it.”
Simple Version: “Just tell the system what to follow, and AVA helps frame it.”
Best For
AI-curious visitors
Integrators
Education technology teams
Developers
Healthcare simulation teams
Broadcast and production teams
Customers asking what Visual Reasoning means
Key Phrase: “Visual Reasoning turns video into insight and action.”
Right Front TV — Horizon, Voice Tracking, Hive Studio, and Workflow Visualization
Focus: Software-driven camera workflows running from the Alienware laptop. This side is packed with the broader PTZOptics software story. It can switch between Horizon control, desktop workflows, voice tracking, vMix, local camera sources, and Hive Studio views.
Setup
Alienware laptop
Right front TV
Horizon Web Interface
Horizon desktop applications / desktop control preview
SuperJoy available for preset auto-tracking demos and user control
Important Hive Note: Hive Studio will be available as part of the story and can show AVIXA TV Studio cameras, but it may remain turned off during parts of the show to conserve bandwidth on the limited 10 Mbps internet connection.
Talking Point: “This side shows the practical software layer of the PTZOptics ecosystem. We can control cameras through Horizon, preview desktop workflows, show voice tracking, bring in local sources, and talk about how Hive Studio extends production and camera access beyond the booth.”
Horizon Talk Track: “Horizon gives users a modern way to control PTZOptics cameras through a clean web interface, with desktop workflows also being previewed here at InfoComm. The goal is to make camera control easier for everyday users while giving AV and IT teams a better way to manage real deployments.”
Voice Tracking Talk Track: “When the room knows who is speaking, the camera knows where to look. The Audio-Technica microphone helps identify the active voice zone, and the camera workflow can respond to the conversation.”
Hive Studio Talk Track: “Hive Studio helps teams manage and produce with cameras remotely. Here, we can show the concept with AVIXA TV Studio cameras, while being mindful of the show’s limited internet bandwidth.”
Best For
Enterprise AV
Higher education
Corporate meeting spaces
Hybrid rooms
Houses of worship
Local production teams
Customers asking about Horizon, Hive, or voice tracking
Anyone asking how PTZOptics is becoming more than cameras
Bridge: “PTZOptics is becoming a camera, software, control, and intelligent workflow company. This station shows those pieces working together.”
Station 3 — Test Drive StationFull Product Line + Hands-On Production Control
Purpose: Give visitors a tactile, production-oriented experience with the PTZOptics camera lineup. This is where visitors can take control, compare cameras, see live output, and understand how PTZOptics fits into real production environments.
Camera Lineup
Move 4K 30X with PT-WM-3-WH
Move SE 12X with HCM-1-WH
Link 4K 20X with HCM-1-WH
Studio 4K 20X with Panavise mount
Studio SE 12X with Panavise mount
SimplTrack3 with HCM-2-WH
Setup
PTZOptics SuperJoy for IP camera control
Blackmagic ATEM ISO G2 Extreme for switching
Direct HDMI feeds from cameras into the ATEM
LG OLED display for live program / multiview output
Ethernet and HDMI cabling
Power+Link unit with V-mount battery
Demo Flow
1. Take the Wheel
Hand the visitor the SuperJoy and let them control the cameras.
“Try it yourself. Pan, tilt, zoom, and feel how responsive the cameras are.”
2. Compare the Lineup
Use the station to explain the differences between Move, Link, Studio, Studio SE, Move SE, and SimplTrack3.
“This is the easiest place to compare the PTZOptics line side by side.”
3. Control + Switching
Show how camera control and live production fit together.
“Control the camera. Switch the show. This is what a real production workflow feels like.”
Best For
Production teams
Camera operators
Houses of worship
Broadcast users
Education media teams
Event teams
Customers comparing camera models
Visitors who want hands-on control
Key Phrase: “This is where visitors can drive the cameras themselves.”
Station 4 — ONE CartMobile Healthcare and Clinical Workflow
Purpose: Show a mobile, battery-powered video workflow for healthcare, training, clinical education, and procedural environments. This station demonstrates how PTZOptics cameras can support specialized workflows when paired with the right partners and deployment hardware.
Talking Point: “This mobile cart shows how PTZOptics cameras can bring high-quality video capture to the point of need. Instead of building a fixed video system into every room, teams can move the workflow where the training, procedure, or demonstration is happening.”
Balanced Partner Positioning: “LayerJot, Strongarm, and Getinge help tell the clinical workflow story. PTZOptics provides the high-quality camera capture that makes better visibility and better data possible.”
Best For
Healthcare simulation
Clinical training
Medical device workflows
Procedure capture
Education and training teams
Mobile video use cases
Customers asking about healthcare applications
Ask: “Do you need to capture procedures, training, or demonstrations in multiple rooms?”
Key Phrase: “Move the video where care happens.”
→ Open Healthcare tab for OR Stats messaging, partner positioning, and deeper talk tracks.
This is not a visitor-facing station, but sales should understand the basic booth infrastructure. The booth runs as one connected PTZOptics ecosystem with a centralized network backbone.
Core Network
10 Mbps internet drop from the ceiling
NETGEAR AV M4250-40GBXF PoE++ main switch
NETGEAR WAX620 wireless access point
NETGEAR GS305EP backup PoE switch
Ethernet runs to booth destinations
Kiosk has its own NETGEAR AV M4250 GSM4210PD 8-port PoE+ switch
What to Know
The network closet is the brain of the booth. It supports camera control, PoE, local network workflows, tablet control, NDI / IP sources, Horizon control, AVA, Hive Studio access, and the connected booth experience.
Simple Talk Track: “The booth is built like a real connected AV environment. Cameras, control surfaces, software, displays, and partner workflows are all tied together through a managed NETGEAR AV network.”
Side Tables — Sales Assets
🎬 New Broadcast Camera
The new broadcast camera lives in the booth cabinet / closet. Pull it out for qualified, deeper sales conversations at the side tables. This is not a station. It is a conversation piece for serious product discussions. See the New Camera tab for talking points and guardrails.
Sennheiser Perfect Pair — Booth Activation
🎤 Capture-to-Win Game
PTZOptics is part of the Sennheiser Perfect Pair program. Visitors playing the game may stop by our booth to find and capture a photo of the SimplTrack3.
Suggested line: “Head over to the Control. Automate. Adapt. wall. The SimplTrack3 is part of the AVA demo — snap a photo there for the activation.”
New Broadcast Camera
Technology Preview
PTZOptics’ first entry into the premium-tier PTZ category. Built to compete with Sony, Panasonic, and Canon flagships. Fuses high-performance hardware with the PTZOptics software ecosystem.
Stored in the booth cabinet/closet — pulled out at the side tables for qualified, deeper sales conversations. Not a dedicated station, not available for general hands-on. Treat it as a conversation piece for serious prospects.
Specs That Matter
📸 1″ 50MP Sensor
Larger sensor for improved light capture and detail. Higher resolution means better scaling and clarity.
🎬 4K at 60fps
Smooth motion for live production. Broadcast-ready video pipeline.
🔎 20X Optical Zoom
~71° horizontal field of view. Wide for room coverage, strong zoom for long-distance capture. Large venues and studios.
🎯 PDAF + OIS
Phase Detect Autofocus — fast, accurate subject acquisition. Optical Image Stabilization reduces micro-jitter in live environments.
🤖 AI Auto Tracking
More reliable subject tracking for presenters, speakers, live events. Reduced operator dependency.
⚙️ Brushless DC Motors
High-precision positioning, ultra-smooth pan/tilt, cinematic motion even at extremely low speeds.
Broadcast Integration
Connectivity
12G-SDI (4K60 workflows), 3G-SDI, HDMI, USB 3.0. IP streaming: NDI HX, RTMP, RTSP, SRT. SFP+ Fiber for 12G compatibility.
Broadcast Features
Timecode & Genlock for multi-camera sync. FreeD protocol for virtual production. XLR audio with 48V phantom power. Built-in 3-stage ND filter (1/4, 1/16, 1/64).
Onboard
Local recording (TF card) with onboard storage. Front and rear tally lights with multi-status indication.
🛡 NDAA Compliant
Critical for government, enterprise, and education markets. Most competitors in this tier are NOT NDAA compliant. This is a key differentiator.
✔ DO — What to Say
“Our first premium-tier PTZ.”
Frame it as an exciting expansion into a new market tier.
Lead with the specs that broadcast professionals care about.
“NDAA compliant — unlike others at this level.”
This is the competitive wedge. Use it, especially with government and enterprise visitors.
“Combined with Horizon, your investment gets smarter over time.”
Connect hardware excellence with the software story.
“This is a Technology Preview.”
Set expectations clearly. We’ll have more details closer to launch.
✘ DON’T — What NOT to Say
Never mention the internal codename
The internal project name is strictly confidential. Always say “New Broadcast Camera” or “Broadcast Camera Technology Preview.”
Never mention pricing
Pricing has not been announced. Don’t estimate, don’t speculate, don’t say “starting at.”
Never mention a launch date
No dates, no quarters, no “coming soon,” no “available this year.”
Never volunteer NDI HX3
NDI HX3 certification is pending. Only if directly asked, say: “NDI HX3 certification is pending. We’ll confirm closer to launch.”
Never frame as a “product launch”
It’s a Technology Preview. Not a launch, not a pre-order, not “available soon.”
Competitor scouts
Share the same public talking points. Don’t speculate on pricing, timeline, or anything beyond what’s displayed.
Deflection Scripts
You will get these questions. Here’s exactly how to handle them.
“When can I buy it?”
“We’re really excited about this one. It’s a technology preview right now — we’ll share availability details closer to launch. In the meantime, let me show you what our Move 4K can do today with Horizon.”
“How much will it cost?”
“Pricing hasn’t been announced yet. What I can tell you is we’re building this to compete at the premium tier while maintaining the value PTZOptics is known for.”
“Does it support NDI?”
“NDI HX3 certification is pending. We’ll confirm that closer to launch. Our Move 4K line already supports NDI HX3 today if you need NDI now.”
“Can I hold it?”
“It’s a technology preview, not available for general hands-on. But if you want to feel PTZOptics hardware, the Move 4K and SuperJoy are fully hands-on at Stations 2 and 3.”
“Does it support NDI HB?”
“The camera supports NDI HX, which is the standard for PTZ cameras in the NDI ecosystem. NDI HX delivers comparable quality at lower processing overhead than NDI HB, making it more practical for multi-camera production workflows.”
Healthcare Workflow — ONE Cart
Station 4 Deep Dive
Mobile, battery-powered video workflow built for clinical environments. PTZOptics provides the video capture layer; LayerJot and OR Stats provide the AI and operational-intelligence layer.
“Move the video where care happens.”
The Setup
🚚 Mobile Healthcare Cart
LayerJot / Strongarm / Getinge healthcare cart. Battery-powered — can be unplugged, rolled into the operating area, and plugged back in to charge between cases.
🎥 Move 4K Overhead Capture
Move 4K mounted on the cart, pointed down at the operating tray. Clear, broadcast-quality video of surgical tools, instrument layout, and procedural workflow.
🧠 OR Stats AI
Computer Vision AI captures real-world instrument and supply usage data automatically — no human observer needed in the room.
🔐 LayerJot Software Layer
The broader visual-intelligence platform. AVA (Agentic Visual Application) and OR Stats both live inside LayerJot, powered by LayerJot.
Headline Messaging
Lead Headline
“Move the video where care happens.”
Supporting Lines
• “Mobile video capture for clinical environments.”
• “Surgical tray visibility, wherever the cart is needed.”
• “A movable healthcare workflow powered by intelligent video.”
Talk Tracks — Pick the One That Fits
Balanced (default)
“This is a mobile OR video workflow. The cart can move where it’s needed, run on battery, and provide a clear camera view of the surgical tray or clinical workspace. LayerJot and OR Stats bring the AI and operational intelligence layer; PTZOptics provides the high-quality video capture that makes that intelligence possible.”
Shorter
“This station shows how PTZOptics video can support healthcare workflows. A Move 4K camera gives a clear view of the operating tray, while LayerJot and OR Stats use computer vision AI to turn usage data into operational insight.”
Partner-Forward
“This gives us a strong healthcare story with LayerJot, Strongarm, and Getinge. It shows why quality video matters in clinical workflow applications — especially when the goal is to capture reliable data and support operational improvement.”
PTZOptics’ Role in This Story
“Better video creates better visibility. Better visibility creates better data.”
Don’t try to own the entire healthcare AI story. The strong positioning is that PTZOptics provides the video quality and camera workflow that makes the AI layer more useful. Stay in your lane — that’s where you win.
OR Stats — Turn Usage Data into Operational Excellence
If a visitor wants to go deeper, here’s the story OR Stats is telling. You don’t need to memorize all of it — just enough to bridge into the right partner conversation.
The Problem They Solve
Many surgical trays contain more instruments than are actually used in a procedure. That creates unnecessary work, clutter, supply waste, and added operational cost. Optimizing trays is hard because nobody has objective usage data — until now.
Key Challenges (Use as Bridge Talk)
Wasted Labor
SPD techs spend time cleaning instruments that were never used.
Case Cart Inefficiency
Over-packed carts crowd the OR and increase runner requests.
Supply Waste & Expiration
Disposables get opened and unused, or expire in inventory.
Escalating Utility Costs
Excess instrument volume drives water, chemical, and energy use through unnecessary sterilization.
Subjective Decisions
Without objective data, optimization recommendations face team resistance.
How OR Stats Solves It
📷 Automated Data Capture
SmartScanner technology identifies instrument and supply usage automatically.
📊 Intelligence at Scale
Monitoring multiple rooms accelerates data collection and analysis.
📈 Objective Optimization
Data-driven recommendations help reduce unnecessary tray and case cart volume.
🚚 Zero-Installation Footprint
Standalone, battery-operated observation cart — doesn’t interrupt existing OR workflows.
💰 Financial Resource Recovery
Usage data helps hospitals identify operational savings — only process what teams actually need.
✔ DO — Healthcare Talk Track
“Mobile clinical video workflow.”
Frame it as a workflow demo, not a medical device.
“Better video makes the AI more useful.”
This is the PTZOptics wedge in healthcare. Stay there.
“Move 4K supports surgical-tray visibility, training, review, and documentation.”
These are the safe use cases.
“LayerJot, OR Stats, Strongarm, Getinge own the clinical and AI layers.”
Always defer to the partners on diagnostic / clinical questions.
✘ DON’T — Healthcare Guardrails
Never make medical claims
No diagnostic claims. No treatment claims. No outcome claims. We are a video workflow, not a medical device.
Never claim regulatory clearance
No FDA, no CE-Medical, no IEC 60601 unless product team has approved that statement in writing.
Never own the AI story alone
Computer Vision AI accuracy and clinical utility belongs to LayerJot / OR Stats. Bridge to them on AI questions.
Never speculate on hospital deployment
Procurement, IT security, clinical workflow integration — all belong to the partners. Hand off cleanly.
Booth Signage Options
• “Move the camera workflow where care happens.”
• “Mobile video capture for clinical environments.”
• “A movable healthcare workflow powered by intelligent video.”
• “Surgical tray visibility, wherever the cart is needed.”
Partner Handoff
For Deeper Clinical / Regulatory / Procurement Questions
If a visitor wants to go beyond “great video for OR workflows” — into clinical decision-making, regulatory clearance, hospital procurement, or AI accuracy — hand off to LayerJot or OR Stats directly. Their teams will be at the cart.
For PTZOptics-side follow-up: partners@ptzoptics.com • 484-593-2247
The Full PTZOptics Pricing
Pricing Guide
Q2 2026 r2 • MAP pricing • subject to change
Complete PTZOptics product catalog. For US distributor pricing, contact partners@ptzoptics.com.
Important: Self-bundling by partners is NOT allowed. Bundles may not be separated for individual sale. Returns must be full bundles or single items only — no partial restocking. Returns require serial numbers and supporting documentation.
5-year warranty on cameras • 2-year on controllers • 10-year on mounting solutions and cables. Pricing and availability subject to change without notice. Q2 2026 r2 list.
Show Timeline
InfoComm 2026
Complete schedule from pre-show prep through move-out.
4
Demo Stations
11+
Ecosystem Partners
10
Team Members
June 17–19, 2026
Booth N8227 • Las Vegas Convention Center
Wed 6/179am–5pm
Thu 6/189am–5pm
Fri 6/199am–3pm
Media Team
Claudia BarbieroDirector of Global Marketing, PTZOptics
Jon RobertsCustomer Success Manager, PTZOptics
Matt DavisCTO, PTZOptics
Jeriah PhillipsSupport Specialist, PTZOptics
Etay GafniCEO, LayerJot
Soren HarnerCTO, LayerJot
Art MuirBusiness Development, LayerJot
Pre-Show Preparation Phase
Friday, June 12
Lead Logistics Arrival
Jon Roberts arrives late evening to initiate onsite coordination.
Logistics check for incoming gear shipments and warehouse pulls.
Start of AVIXA TV Studio installation
Saturday, June 13
Targeted Move-In Day / Deliveries
Management of all equipment deliveries to Booth N8227.
On-site visit and installer timing confirmation.
Booth setup begins — walls going up and basic structure assembled.
Finish AVIXA TV Studio installation
Sunday, June 14
Team Arrival / Build Phase I
Primary show team arrives onsite.
Morning arrival: Joshua Thompson.
Evening arrival: Jeriah Phillips.
Initiation of booth build-out, including structural assembly and primary cabling.
Strategic placement of core ecosystem layers: software/hardware.
Setup review to identify any final hardware or connectivity requirements.
Tuesday, June 16
Network Finalization / Full System Test
Final network deployment and finalization.
Full system stress test across all intelligent video workflows.
Final readiness checks for all vertical demo stations, including Healthcare and Production Control.
LayerJot Team — Arrives ∼ 1 PM to set up and test OR-STATS cart and AVA demo.
Show Floor Operations
Wednesday, June 17
Show Day 1 / Media Engagement
07:15 AM: Our Media Team & LayerJot arrive for the Media Tour.
07:30 AM – 07:36 AM: Official Media Tour Slot: Future of Experience Tour.
08:00 AM: Full Booth Call and final walkthrough.
Pre-Opening: Official PTZOptics team photo.
Show Hours: Official launch of InfoComm 2026 Show Day 1.
10:00 AM: Spotlight Stage Panel Presentation: Brands as Broadcasters: The New Rules of Enterprise Media Production at the Spotlight Stage
Ongoing: Show Briefings with Press (scheduled throughout the day)
Time TBD: InBroadcast Video Interview
Thursday, June 18
Show Day 2 / Strategic Interviews
12:50 PM: LayerJot x PTZOptics Interview at AVIXA TV Studio
Show Day 2 floor operations and scheduled partner demonstrations.
Friday, June 19
Show Day 3 / Decommissioning Begins
Final show floor operations and lead retrieval.
Post-Close: Move-out and decommissioning procedures begin.
Booth breakdown initiated with coordination from Jon Roberts & Matthew Richards.
All hands on deck to pack up the PTZOptics gear and return partner gear.
Post-Show & Move-Out
Saturday, June 20
Breakdown Phase II
Sunday, June 21
Final Pack-Out
Monday, June 22
Move-Out Deadline: 01:00 PM
Wednesday, June 24
PTZOptics Post InfoComm YouTube Show
Summary of Key Milestones
June 13
Targeted move-in and initial site coordination.
June 14–15
On-site team build-out and system integration.
June 16
Network finalization and full workflow testing.
June 17
Media Tour (07:30 AM) and Show Opening.
June 19
Final show day and commencement of breakdown.
June 22
Final clearance deadline at 1:00 PM.
Objection Handling
Competitive Intel
Common pushbacks you’ll hear on the floor and how to respond. Read the objection, internalize the response, and bridge to a demo.
Pricing Objections
“PTZOptics cameras are expensive compared to [cheaper brand].”
They’re comparing on price alone, not total value.
“I understand price is a factor. But consider what you get: Horizon software that adds features over time at no extra cost, NDAA compliance, NDI HX3, and a camera backed by 60,000+ cameras in the field worldwide. The cheaper cameras are cheaper for a reason — they don’t have a software platform that grows your investment. And with AVA and voice tracking, we’re moving from cameras to intelligent workflows.”
→ Walk them to Station 2 (Smarter Cameras) and show Horizon + AVA in action.
“I can’t justify the Move 4K price for my budget.”
They need PTZ but are budget-constrained.
“Totally fair. That’s exactly why we have our SE line. The Move SE gives you professional PTZ control at a much lower price point. And when your budget grows, you can step up to the 4K line with Horizon and get all the automation features. Let me show you.”
→ Walk them to Station 3 (Test Drive) and put the SuperJoy in their hands.
“What’s the ROI on switching to PTZ cameras?”
They need justification for their stakeholders.
“One operator can run multiple PTZ cameras from a single controller or even a tablet. That’s a fraction of the cost of a manned camera crew. With Horizon, you get auto-tracking, auto-framing, and voice tracking — the camera does the work. Scalable workflows mean you can start with one camera and expand without hiring more people.”
→ Show Station 3 (Test Drive) — 4 cameras, SuperJoy + Blackmagic switching, one person.
Competition Objections
“Why PTZOptics over Sony / Panasonic / Canon?”
They’re evaluating premium options.
“Three things set us apart. First, our software ecosystem — Horizon is a platform that makes your cameras smarter over time with continuous updates. Sony and Panasonic don’t offer that. Second, we’re NDAA compliant across our entire line, which matters for government and enterprise. And third, the value — you get broadcast-quality features at a price point that makes sense. We’ve got 60,000+ cameras in the field. The market is validating this.”
→ If they’re broadcast, pull the New Broadcast Camera from the cabinet at the side tables. If they’re production, show Horizon at Station 2 (Smarter Cameras).
“Why PTZ cameras over manned cameras?”
They’re used to traditional camera operators.
“PTZ doesn’t replace manned cameras — it multiplies your coverage. One operator can manage 3, 5, even 10 PTZ cameras from one position. With AI auto-tracking, some cameras don’t need an operator at all. It’s about doing more with less, and the quality has caught up. Let me show you what 4K with AI tracking looks like.”
→ Station 2 — show AVA tracking and the 30X superzoom across the hall.
“Is PTZOptics big enough? Are you reliable?”
They’re worried about betting on a smaller vendor.
“We’ve shipped over 60,000 cameras worldwide. We ship continuous firmware updates. We won the IABM Impact Award. With our new broadcast camera, we’re entering the premium tier. With AVA and voice tracking, we’re moving into intelligent workflows. PTZOptics is growing fast, and your investment is protected by Horizon’s continuous update model.”
→ Gesture around the booth. “Does this look like a company slowing down?”
Product & Feature Objections
“Does it support NDI?”
NDI is often a hard requirement.
“Yes. The Move 4K line supports NDI HX3. The SE line supports NDI HX. We also support the latest NDI 6.3 and NDI Bridge for remote production workflows.”
→ Show NDI stream at Station 2 (Smarter Cameras).
“I need 4K at 60fps.”
Broadcast-grade frame rate requirement.
“The Move 4K line delivers exceptional 4K quality. For 4K at 60fps specifically, take a look at our new Broadcast Camera Technology Preview — we keep it in the cabinet for serious sales conversations. 1-inch sensor, 4K60, 12G-SDI. It’s our first premium-tier PTZ.”
→ Pull the new broadcast camera from the cabinet at the side tables for a closer look.
“What about auto-tracking reliability?”
They’ve had bad experiences with tracking on other cameras.
“Our 4K cameras use advanced tracking through Horizon. You also get multi-target select, auto tracking delay settings so the camera doesn’t jump between speakers, and voice tracking integration with the Audio-Technica ATND1061 ceiling microphone. It’s a completely different experience from basic motion tracking.”
→ Show AVA + voice tracking at Station 2, or SimplTrack 3 + SuperJoy at Station 3.
New Broadcast Camera Questions
REMINDER: This is a Technology Preview. No pricing, no dates, no codename. Use the deflection scripts from the New Broadcast Camera tab.
“When can I buy the new camera?”
High interest — but we can’t commit to dates.
“We’re really excited about it too. It’s a technology preview right now — we’ll share availability details closer to launch. In the meantime, let me show you what our Move 4K can do today with Horizon.”
→ Redirect to Station 2 (Smarter Cameras).
“How much will the new camera cost?”
Trying to budget or compare.
“Pricing hasn’t been announced yet. What I can tell you is we’re building this to compete at the premium tier while maintaining the value PTZOptics is known for.”
→ Offer to capture their contact info for launch updates.
Compliance & Enterprise
“Is PTZOptics NDAA compliant?”
Government, enterprise, education requirement.
“Yes — all of our current products are NDAA compliant. The new Broadcast Camera is also NDAA compliant. That’s actually a key differentiator — most competitors at the premium tier are not.”
→ This is a strong closer for government buyers. Lean into it.
Reseller-Specific
“What’s my margin on these?”
Reseller wants to know their cut.
“For reseller pricing and margin details, our partners team can help you directly. Let me connect you.”
→ partners@ptzoptics.com • 484-593-2247
Visual Reasoning AI
Marketing Initiative
PTZOptics’ initiative to help the video industry move into the next wave of innovation — where cameras don’t just capture video, but help systems understand it and take action.
Key phrase: “Visual Reasoning turns video into insight and action.”
NOT A PRODUCT. This is a marketing and education push — not something we sell. It positions PTZOptics as forward-thinking and shows the power of our open API cameras.
Experience Visual Reasoning
See AI-powered video intelligence in action. Show this to visitors at the booth.
Station 2 Deep Dive
AVA — Agentic Visual Application
The hero demo at Station 2. Built by LayerJot, running on Intel compute, paired with SimplTrack 3.
“Two sensors. One prompt. Every shot is a sentence away.”
A wide-angle witness camera keeps the entire scene in view. An agent-directed PTZ camera follows what matters. The operator types a sentence; AVA frames the shot.
How It Works — Three Steps
1. Observe
The wide-angle camera holds the entire scene. Context that would otherwise sit off-frame stays in the record.
2. Direct
Type a sentence. “Track the surgeon’s hands.”“Stay on the speaker.”“Follow the microphone.” AVA interprets the intent and locks on.
3. Follow
The PTZ frames the subject as it moves. Both streams record in sync — ready for review, training, live production, or documentation.
Use Cases
🏫 Lectures & Training
Auto-frame the instructor, demonstration, or whiteboard on command — without needing a camera operator in the room.
🏥 Operating Rooms
Document procedures end to end. The wide camera holds OR context (team, workflow, equipment) while the PTZ follows the surgical field, instrument table, or any subject the surgeon calls out.
📝 Manufacturing & QA
Track parts, processes, or technicians through a workflow with a single prompt. Repeatable for documentation and review.
🎤 Broadcast & Events
Speakers, performers, panel discussions — AVA frames the right subject without needing a dedicated operator per camera.
✔ DO — AVA Talk Track
“Two sensors. One prompt.”
The cleanest one-line explanation. Use it.
“Supervised, not autonomous.”
The operator directs. AVA executes. Always frame it this way.
“Every shot is a sentence away.”
Memorable, accurate, sales-ready.
“Powered by LayerJot and Intel.”
Credit the partners. LayerJot builds AVA; Intel runs the compute.
✘ DON’T — AVA Guardrails
Never call it “autonomous”
AVA is supervised. The operator is always in the loop. “Autonomous AI camera operator” is the wrong frame.
Never imply it replaces operators
AVA augments — it doesn’t replace. It lets one operator do more, not zero operators do everything.
Never overpromise accuracy
It’s a preview of where intelligent video is going. Don’t make uptime, accuracy, or performance guarantees.
Never confuse AVA / LayerJot / LayerJot
LayerJot is the platform (powered by LayerJot). AVA is the supervised video-capture system inside LayerJot. Get the names right.
What Is Visual Reasoning?
Visual reasoning is the ability for a system to look at a camera image and answer questions about it in natural language. Point a PTZOptics camera at a conference stage and ask: “Is someone at the podium?” The system answers yes or no. Ask “How many people are seated?” and you get a number.
The technology is powered by a Vision Language Model (VLM) called Moondream. You describe what you want in English. The AI handles the rest. It works with our open HTTP API — no new firmware, no hardware changes, no additional licensing.
🤖
Track Anything by Description
“Follow the speaker in the blue jacket.” No markers, no retraining. Just a text prompt and the camera follows.
🎨
AI Color Matching
Analyzes scene color and recommends camera adjustments. Multi-camera color matching in one click.
🎬
Intelligent Framing
AI suggests composition improvements and can execute them through PTZ control automatically.
Why We’re Doing This
⚡ Industry Is Shifting
AI is becoming part of production workflows. Customers want more automation. Integrators need faster, more flexible ways to build solutions.
💡 Leading, Not Reacting
Visual Reasoning is our way of leading that shift. We’re educating the market, working with AI partners, enabling developers, and making sure our cameras are easy to build on.
How It Connects to What We Sell Today
Everything starts with Move 4K + Horizon:
🎥 Move 4K
High-quality cameras with precise PTZ control and a fully documented open HTTP API.
💻 Horizon
Control, automation, and integration platform. The software foundation that Visual Reasoning builds on.
That’s the foundation. Visual Reasoning builds on top by enabling smarter tracking, automated workflows, event-based actions, and deeper AI integrations.
What Makes PTZOptics Different
Partner Ecosystem
We partner with companies building real AI tools — not trying to do it all ourselves.
Open API, Not Locked In
We support developers and integrators. Our cameras are easy to build on. No proprietary lock-in.
Real Workflows
We focus on sports, broadcast, pro AV — real production environments, not tech demos.
Industry Positioning
This positions PTZOptics alongside leading tech and AI companies — not just camera manufacturers.
Quotes on Visual Reasoning
“PTZOptics has built a strong foundation for intelligent camera workflows, and this collaboration shows how our lightweight visual AI can add a new layer of understanding to live production. Together, we’re demonstrating a practical step beyond ball tracking, where video can be interpreted and acted on as the action unfolds. Just as importantly, this approach can extend far beyond sports, from tracking the person with the mic to following the person in the red shirt.”
— Jay Allen, CEO, Moondream
“Visual Reasoning is about giving cameras the context they need to make smarter production decisions. Working with Moondream helps us show what happens when cameras do more than follow the ball — they begin to understand the play and respond to it in real time. Instead of simply detecting motion, the system can interpret the scene more like a producer would, identifying who is carrying the ball and keeping the whole player in frame.”
— Claudia Barbiero, Director of Global Marketing, PTZOptics
How to Explain It to Customers
“Visual Reasoning is how PTZOptics is helping the industry move toward smarter, more automated video workflows. It builds on the cameras and control systems you can buy today and makes sure you’re ready for what’s coming next.”
Key Takeaways for Sales
🎯 Industry Leadership
This is about leading the market, not just listing features.
📈 Current Products More Valuable
Visual Reasoning makes Move 4K + Horizon more valuable — not obsolete.
🔒 Future-Proof
Helps customers future-proof their workflows and investments.
🛠 Integrator Opportunity
Gives integrators more flexibility and new business opportunities.
💬 One-Line Close: “Visual Reasoning is how we’re helping the industry — and our customers — get ready for the future of intelligent video.”
Hive Studio is the conversation to move from just cameras into remote workflows, centralized control, multi-camera management, and cross-brand production environments.
What to Say
Hive Studio is the PTZOptics platform for customers who want to control cameras remotely, manage multi-camera workflows more efficiently, and support teams working across different locations.
Best Fit
Bring up Hive Studio when the customer asks about remote control, multi-room workflows, cloud-based management, remote operators, mixed-brand camera environments, or scaling beyond a single control room.
Workflow Diagrams
Swipe to browse • 13 diagrams
Local Mode
Central Control Room
Cloud Cam Control (Embedded)
Cloud Cam Control (Non-Embedded)
Cloud Cam Control (Both)
Cloud Switching + Cloud Cam Control
Cloud Switching + Local Cam Control
Local Switching + Local Cam Control
Local Switching + Cloud Cam Control
Local Switching + Cloud Cam + Presonus Metro
Multi-Room Hive Linked Deployment
Multiple Studios
Team Collaboration — One Studio
InfoComm demo note: At the booth, Hive Studio can show AVIXA TV Studio cameras as a proof-of-concept. It may be turned off during parts of the show to conserve bandwidth on the limited 10 Mbps internet connection.
Quick Pricing Reference
PT-HIVE-BASIC
Free
1 camera max
3 team members max
5 GB monthly included
Good fit: very small deployments, trial users, early-stage evaluation
PT-HIVE-STD
$25 monthly / $270 yearly
3 cameras max
5 team members max
58.5 GB monthly included
$0.40 per GB overage
Good fit: small teams, basic multi-camera workflows, entry-level cloud usage
PT-HIVE-PRO
$99 monthly / $999 yearly
8 cameras max
10 team members max
249.75 GB monthly included
$0.35 per GB overage
Good fit: heavier users, larger teams, more active multi-camera environments
PT-HIVE-ENTERPRISE
Yearly Price: Contact Sales
Unlimited cameras
Unlimited team members
$0.35 per GB overage
Good fit: larger deployments, customized workflows, higher-scale production environments
Rep note: If the customer is interested in Hive Studio Enterprise, scan their badge and make a note for sales follow-up after the show.
Top Value Adds
Instant Camera Discovery
Add any camera model or brand in seconds through Hive Studio's auto-discovery feature.
Customized Controls
Whether using an Xbox controller or StreamDeck, customers can build a workflow with personalized hotkeys around how they actually operate.
Cross-Brand Compatibility
Hive is not limited to PTZOptics or PTZ cameras. It supports a growing list of more than 400 major camera models.
Unified Interface
Camera management is simpler with a user-friendly interface that adapts to the make or model of camera being used.
What Impacts Price
Key Pricing Drivers
Number of cameras
Number of team members
Cloud usage
Remote operator locations
Bitrate / bandwidth usage
Important Note
Local LAN mode usage is free and should not be part of cloud cost positioning. Cloud Mode is what drives usage estimates in the calculator.
Watch For
When should I bring up Hive Studio?
Bring it up when the conversation moves beyond just the camera.
Listen for: remote control, multiple rooms, multiple locations, remote operators, mixed camera brands, custom control requests, or scaling concerns.
Signals to Listen For
“We want to control cameras from another room.”
“We have multiple locations.”
“Our team is not always on site.”
“We need a better way to manage several cameras.”
More Signals
“We use different camera brands.”
“We want custom control options.”
“We want to scale without adding more complexity.”
“We’re looking at remote production workflows.”
Positioning Summary
What Hive Studio Is
A remote camera production and management platform.
What Problem It Solves
It helps customers centralize control, support distributed teams, manage different camera types more efficiently, and simplify remote workflows.
What It Adds
It moves the conversation from just cameras to a broader production workflow solution.
How to Connect It to PTZOptics Gear
Bridge line
“If you’re thinking beyond just the camera and into how your team is actually going to operate and scale this, Hive Studio is the part of the conversation we should look at.”
PTZOptics Cameras
Start with the camera deployment.
Controllers & Workflow Tools
Talk through how the customer is currently operating or planning to operate the system.
Hive Studio
Position it as the layer that helps manage, control, and scale the workflow more effectively, especially with multiple operators, rooms, or brands.
Best Customer Types
Strong Fit
Education
Corporate
Houses of worship
Government
Broadcast / media
Live events
Multi-campus organizations
Multi-room installations
Especially Good Fit When
Operators are remote
Teams are distributed
There are multiple cameras to manage
The customer wants a cloud-based workflow
The customer is planning to scale
The customer has mixed camera brands
The customer wants flexible control hardware
Fast Talking Points
Core Points
Remote camera control from anywhere
Instant camera discovery
Unified interface across makes and models
Better support for distributed operators and teams
Differentiators
Customized controls with devices like Xbox controller or StreamDeck
Cross-brand compatibility across 400+ camera models
Easier path to scaling multi-camera environments
Extends the value of PTZOptics camera deployments
Objection Handling
“We’re really just looking for cameras right now.”
That makes sense. Hive Studio is worth mentioning when the workflow matters too, especially if they expect remote control, multiple rooms, or multiple operators.
“We use other camera brands too.”
That’s actually a strong Hive Studio conversation. It is not limited to PTZOptics and supports a growing list of 400+ camera models.
“Our operators all like different control methods.”
That’s a good fit for Hive Studio. It supports customized controls, so the workflow can be built around how the team actually wants to operate.
“We don’t need something complicated.”
That’s exactly where Hive Studio can help. The goal is simpler camera management through one unified interface, even when different camera types are involved.
“We only have a small deployment.”
That may still fit Basic or Standard. It depends on camera count, team size, and expected cloud usage.
“We’re not sure what plan we’d need.”
That’s where the calculator helps. Estimate based on cameras, operators, usage hours, and bitrate.
“We’re bigger than a normal package.”
That’s the Enterprise conversation. Scan the badge and note the follow-up for the sales team after the show.
Key Takeaways for Reps
Hive Studio is a workflow conversation, not just a camera conversation. Bring it up when the customer mentions remote production, multiple locations, scaling, or mixed-brand environments. Use plan size to qualify quickly, use the calculator to estimate fit, and push larger or custom opportunities toward Enterprise follow-up.
Calculator
Hive Studio Pricing Estimator
Use this calculator to estimate costs for Cloud Mode. Local LAN mode usage is free.
Camera
Hrs/Day
Days/Mo
Bitrate Preset
Custom (Mbps)
Client Info (saves locally)
✖
Saved Leads
Name
Email
Plan
GB
Notes
Power+Link
Wireless Deployment
A compact wireless power and connectivity solution for compatible IP camera workflows.
Designed to simplify deployment in sports, live production, and other hard-to-wire environments, Power+Link combines wireless networking, built-in PoE+ support, flexible power options, and an integrated V-mount battery design in one rugged, mountable device.
On display at Station 3 (Test Drive) with a SmallRig VB99 Pro Mini V-mount battery as a partner highlight. Not connected for live operation.
What It Does
Wireless Camera Freedom
Turn a compatible IP-based camera into a more flexible production tool. Power+Link enables wireless video and control over virtually any wireless router or network.
Built-In PoE+
Delivers power and data through a single cable, helping reduce rig clutter and simplify setup.
Flexible Power Options
Supports DC input, PoE, or V-mount battery power depending on the workflow.
Integrated V-Mount Design
Built-in V-mount plate creates a cleaner battery-powered setup with more robust power and longer run time for mobile or temporary installs.
Mountable, Production-Ready Build
Wall-, ceiling-, or tripod-mountable with 1/4″-20 mounting inserts on both sides and keyhole hangers on the back.
Rugged Construction
Hardened aluminum housing built for professional environments.
Specs That Matter
📶 Wireless Connectivity
Supports dual-band wireless (2.4GHz / 5GHz), up to Wi-Fi 6.
⚡ Up to 80 Mbps
Designed to support flexible IP-based camera workflows with transmission rates up to 80 Mbps.
🔌 PoE+ Support
Built-in support up to IEEE 802.3at for simplified power and data delivery.
🔋 V-Mount Battery Compatible
Integrated battery plate supports more robust power with longer run time for untethered setups.
🧱 Hardened Aluminum Body
Compact, durable construction for installed or mobile production use.
🛠 Flexible Mounting
Standard 1/4″-20 mounting points plus keyhole hangers for secure installation.
Partner Highlight
SmallRig VB99 Pro Mini
Power+Link is being shown with the SmallRig VB99 Pro Mini V-mount battery to highlight the clean, compact battery-powered workflow the device is designed to support.
This is a partner highlight only. The display unit is not connected for hands-on demo use.
Connectivity + Build
Connections
RJ45 port, DC power input, V-mount battery slot
Indicators
Power, PoE+, and battery status
Power Options
DC, PoE, or V-mount battery
Wireless
4 × 3dBi dual-band omni-directional antennas
In the Box
Power Adapter & Cable
Power+Link
✔ DO — What to Say
“This gives compatible IP camera workflows more deployment flexibility.”
Keep the story centered on flexibility, cleaner setup, and easier camera placement.
“Wireless, PoE+, and V-mount support in one device.”
Lead with the combination of connectivity and power options.
“It’s designed for sports, live production, and hard-to-wire environments.”
Anchor the use case quickly.
“The integrated V-mount plate helps create a cleaner mobile setup.”
Useful when people ask why the battery pairing matters.
“This display highlights the workflow concept.”
Helpful for setting expectations since the booth unit is not connected.
✘ DON’T — What NOT to Say
Don’t present it as shipping now
Availability details should not be stated here.
Don’t imply this is a live demo
The booth unit is a visual showcase, not an active connected setup.
Don’t oversell it as replacing every wired workflow
Position it as a flexible option for setups where cabling is difficult, temporary, or undesirable.
Don’t speculate on final release details
No launch timing, no pricing, no promises beyond the approved talking points.
Deflection Scripts
You will get these questions. Here’s exactly how to handle them.
“Can I see it working?”
“This unit is being shown as a workflow and partner highlight, so it isn’t connected for live operation here. What it demonstrates is how clean and flexible the Power+Link setup can be, especially with V-mount battery support.”
“Is this meant to replace wired installs?”
“Not necessarily. It’s best positioned as a flexible option for workflows where wiring is difficult, temporary, or not ideal.”
“Why is the SmallRig battery here?”
“We’re highlighting the integrated V-mount design and how it supports a cleaner battery-powered setup. The SmallRig VB99 Pro Mini helps visualize that workflow.”
“Who is this really for?”
“It’s especially relevant for sports production, live events, and other environments where camera placement flexibility matters.”
Short Booth Version
Power+Link
A compact wireless power and connectivity solution for compatible IP camera workflows.
Wireless video and control
Built-in PoE+
DC, PoE, or V-mount power
Integrated V-mount battery plate
Mountable hardened aluminum design
Shown at Station 3 (Test Drive) with a SmallRig VB99 Pro Mini as a partner highlight. Display only.
Beta Tester Program
PTZOptics.com/beta
Join the Forefront of Innovation
InfoComm 2026 Beta Highlight: New beta firmware for the Move 4K and Link 4K lines (12X, 20X, 30X) substantially lowers video latency in Horizon, adds mobile support, improves the user experience, and resolves several bugs. Ask the booth team for a demo if you own these cameras and want early access.
Welcome to the PTZOptics Beta Tester Community! At PTZOptics, we constantly push the boundaries of what’s possible with video production technology. Our commitment to innovation drives us to develop cutting-edge features and software updates that set new standards in the industry. But innovation doesn’t happen in isolation — it thrives on feedback, experimentation, and real-world testing. That’s where you come in.
Why Join the Beta Tester Program?
The PTZOptics Beta Tester Program is your opportunity to be at the cutting edge of video technology, experiencing the latest firmware features and new software before they are released to the broader community. As a beta tester, you play a crucial role in shaping the future of PTZOptics products. Your feedback and insights are invaluable to us!
🚀 Early Access
Get early access to the newest features and software updates.
💬 Influence Development
Influence product development with your feedback and suggestions.
⭐ Special Recognition
Receive special recognition for your contributions to the program.
How to Join
1. Sign Up
Fill out the beta tester application form on our website. Provide details about your PTZOptics product experience and interest in joining the program.
2. Get Approved
Our team will review your application. If selected, you’ll receive an email with further instructions and access to the beta testing portal.
3. Start Testing
Download the latest beta software, start testing, and share your feedback through our dedicated beta tester feedback channel.
Your Feedback Matters
As a beta tester, your experiences, insights, and suggestions are critical to the success of our products. We encourage open and honest feedback on all aspects of your beta testing experience, from installation and usability to performance and feature requests. Your input directly influences our products’ final design and functionality, ensuring they meet the needs and expectations of our diverse user base.
Become a PTZOptics Beta Tester
Want to get a sneak peek at our latest products and features? Help shape what comes next by becoming a PTZOptics Beta Tester!
At PTZOptics, when it comes to our product and feature development process, there’s one voice that matters most of all: yours.
At PTZOptics, we’re honored to have some of the best customers in the business. It’s your creativity, your drive, and your vision that informs everything we do.
So, we want to hear from you! Sign up to become a PTZOptics Beta Tester today, and get your hands on the latest products and features before they’re released to the public. Tell us what works well, what could work better, and what you’d like to see.
Research status: Public-source scan completed June 10, 2026. Scope: PTZOptics + major PTZ AV competitors only. Use case: Sales training, fast reference, competitive talk tracks, and press-link hub.
InfoComm 2026 runs in Las Vegas June 13–19, with exhibits June 17–19. PTZOptics is at booth N8227, and InfoComm is explicitly framing Broadcast AV as a major focus area around cameras, control systems, IT-integrated production, and broadcast workflows.
1. PTZOptics InfoComm 2026: Press & Public Mentions
Core Show Narrative
PTZOptics’ public message is: intelligent video workflows, not just PTZ cameras. The official announcement highlights Horizon Hub, voice tracking, desktop camera controls, Device Manager, partner integrations, and use cases across education, healthcare, public sector, conferencing, live events, and modern production.
📰 Official PTZOptics Release
PTZOptics Showcases Intelligent Video Ecosystem at InfoComm 2026 — May 28, 2026. ptzoptics.com Anchor article — use as master positioning source.
🎥 AVNation Video Interview
The Road To InfoComm 2026 With PTZOptics — June 3, featuring Claudia Barbiero, Director of Global Marketing. avnation.tv Fast-watch preview for booth context.
Tightrope Media + Sennheiser + PTZOptics announce ADA Title II compliance workflow for video accessibility. Partner announcement for accessibility and inclusivity conversations.
AVNetwork
Summarizes booth N8227, intelligent video ecosystem, Horizon Hub, Device Manager, AI-assisted tracking, and partner integrations. avnetwork.com Earned-media proof for dealers and reps.
InBroadcast
PTZOptics InfoComm 2026 ecosystem announcement. International trade-publication mention. inbroadcast.com Good for global credibility.
Sports Video Group
Indexed the PTZOptics InfoComm release. sportsvideo.org Strong for sports/live-production conversations.
Production360
Frames PTZOptics around automated workflows for enterprise, government, education, healthcare, and live events. production360.media Enterprise and public-sector enablement.
4rfv
Carried the PTZOptics InfoComm 2026 announcement. 4rfv.com Additional publication mention.
Manufacturing Tomorrow
PTZOptics + Detect-It + Comtronix at Automate 2026 (June 22–25, booth #3920) — industrial AI inspection workflow. Expands the visual reasoning story beyond AV.
Digital AV Magazine
Spanish-language coverage focused on natural-language camera control, AI, and Pro AV production workflows. digitalavmagazine.com Expands reach to Spanish-speaking markets.
Digital Signage Today
Coverage of PTZOptics' intelligent video ecosystem message at InfoComm 2026. digitalsignagetoday.com Digital signage and AV market credibility.
LayerJot / Visual Reasoning Press Coverage
TV Technology
PTZOptics, LayerJot Partner on AI-Powered PTZ at InfoComm 2026. tvtechnology.com AI-powered PTZ partnership announcement.
rAVe
PTZOptics and LayerJot to Provide Live Demonstrations at InfoComm 2026. ravepubs.com Live demonstration announcement.
Live Design
PTZOptics Shows Visual Reasoning For Live Events At InfoComm 2026. Visual Reasoning for live events coverage.
Production Hub
PTZOptics and LayerJot Bring Visual Reasoning to InfoComm 2026. Visual Reasoning workflow announcement.
KitPlus
PTZOptics and LayerJot demo Visual Reasoning at InfoComm 2026. kitplus.com Demo coverage with SimplTrack3 cameras.
4rfv
PTZOptics and LayerJot demo Visual Reasoning at InfoComm 2026. 4rfv.com International broadcast news coverage.
Intelligence & AI Background
Vision Systems Design
Covered PTZOptics Visual Reasoning initiative, including LayerJot surgical workflow use cases. Critical proof point for real AI workflows, especially healthcare and automation conversations.
PTZOptics Visual Reasoning Blog
AI-based color matching and tracking comparison workflows using MediaPipe and Moondream. Internal explainer for reps who need to understand visual reasoning simply.
2. Competitive PTZ AV News
The InfoComm 2026 PTZ category is moving in five clear directions:
AI tracking is now table stakes. Sony, Lumens, AVer, Marshall, Datavideo, BirdDog — everyone is using AI tracking or auto-framing language.
Workflow > camera alone. Competitors are talking about auto-switching, voice tracking, multi-camera orchestration, production software, device management, and AV-over-IP.
Broadcast AV is converging with enterprise AV. Brands target corporate studios, classrooms, government rooms, worship, esports, live events, and small-team production.
Specs are escalating fast. 4K60, 12G-SDI, NDI HX3, Dante AV-H, genlock, large sensors, SFP+, FreeD, all-weather PTZ — all becoming competitive talking points.
PTZOptics should avoid a pure spec war. The stronger position: affordable, open, practical AI workflows combining cameras, control, software, device management, and partner integrations.
Sony
What Sony Is Doing
Sony @ InfoComm (booth C8301). New SRG-AS10 (4K60 PTZ Auto Framing with proprietary AI) and SRG-XS10 (compact 4K PTZ). Firmware updates for SRG-A40/A12 including Ball Sports mode, optical image stabilization, real-time overlay, and improved facial recognition.
Sales Response
Position PTZOptics as the approachable workflow platform: deploy quickly, train operators easily, manage devices, add voice/control software, integrate with modern production tools — without buying into a premium Sony ecosystem.
Lumens
What Lumens Is Doing
Lumens @ InfoComm (booth C9115). “New AI Solutions” for corporate, education, public sector, government. Preset-free speaker tracking (CamConnect 200), Teams-certified auto-tracking cameras, NDI and AI-powered PTZ, VoiceConnect 200 for audio-based camera switching, Dante-enabled CamConnect, IP/USB AV routing.
Sales Response
Lead with PTZOptics’ broader workflow story: Horizon Hub, voice tracking, Device Manager, open integrations, flexible deployment across education, healthcare, public sector, conferencing, live events, and broadcast-style production.
Telycam
What Telycam Is Doing
Explore 100/300/500 at booth N7957. Available Q3 2026. Brushless DC motor, synchronized three-axis motion, large-sensor options, 20x/30x optical zoom, hybrid AF, NDI HX3, NDI High Bandwidth, 12G-SDI, genlock, SFP+, SRT, RTMP, RTSP, SD card recording, mobile-friendly web UI.
Sales Response
Don’t fight only on sensor size. Reframe around total deployment value: camera + software + control + device management + ease of training + partner integrations + affordability.
Bolin
What Bolin Is Doing
RANGE anywhere PTZ camera, R9-L420N large-sensor PTZ (1-inch 4K60, 1080p up to 120fps, NDI High Bandwidth/HX3, dual 12G-SDI, genlock, XLR, SSD recording), KBD Plus production controller. RANGE targets outdoor/difficult-placement with all-weather design, gyro stabilization, 4K60, SRT, RTSP, RTMP, HDMI, USB-C UVC.
Sales Response
Acknowledge Bolin’s broadcast-strength specs, then move to PTZOptics’ advantage in usability, price-to-workflow value, software ecosystem, remote management, and AI-assisted automation for lean production teams.
AVer
What AVer Is Doing
AVer @ InfoComm (booth C9078). AI auto-tracking, NDI-enabled workflows, meeting/education/medical use cases. TR615: 1-inch Sony Exmor RS sensor, 4K60, 19x zoom, presenter/zone/hybrid tracking, dual 12G-SDI, NDI HX3, FreeD, Dante AV-H. All AVer Pro AV cameras include an NDI license at no extra cost.
Sales Response
Emphasize PTZOptics’ full production workflow: Horizon, Device Manager, voice tracking, Hive/remote workflow story, integrations, community, training content, and ease of deployment across many verticals.
Canon
What Canon Is Doing
CR-N400 and CR-N350 PTZ cameras. RC-IP300 controller and Multi-Camera Orchestration announced at NAB 2026. Multi-Camera Orchestration automatically synchronizes multiple PTZ sub-cameras to a manually operated main camera — turning PTZ into a coordinated production system.
Sales Response
Emphasize lower-friction adoption, broader software ecosystem, affordability, and flexible open workflows for nontraditional broadcast teams.
Panasonic
What Panasonic Is Doing
No strong public InfoComm 2026 PTZ-specific release found as of June 10. Current lineup: AW-UE160/UE150/UE100, AW-HE145, Media Production Suite, auto-tracking, advanced auto framing, visual presets, video mixer. AW-UE5 entry-level 4K/60p with wide FOV, ePTZ, NDI HX2/HX3, AI “Groove Framing.”
Sales Response
PTZOptics competes on agility, affordability, ease of use, software-driven workflow, and approachable automation for teams that don’t want the complexity or price of a high-end Panasonic ecosystem.
BirdDog
What BirdDog Is Doing
No direct public InfoComm 2026 PTZ announcement found. Current messaging from ISE/NAB 2026: smarter PTZ, NDI everywhere, Zoom workflows, broader network-based video ecosystem. XL Ultra with dual-camera/AI-tracking, plus PTZ and IP-video infrastructure.
Sales Response
Don’t let BirdDog own “easy IP video.” Emphasize open workflows, camera choice, practical AI, software control, Device Manager, and PTZOptics’ broader sales/training/community ecosystem.
Marshall, Datavideo, Vizrt/NewTek
Marshall
Marshall @ InfoComm (booth C7521). Next-gen POV cameras for connected AV. CV600 Series: CV625 (dual-sensor/dual-lens 4K PTZ/POV tracking, PiP, AI tracking, 25x zoom, UHD60) and CV612 (AI facial learning and presenter tracking).
Datavideo
PTC-600: 4K 30x AI-tracking PTZ for large events, conference halls, auditoriums, broadcast studios, worship. 30x zoom, low-light, HDMI/SDI/RJ-45 PoE, XLR, 10-bit 4:2:2, NDI HX3, FreeD, RTSP/RTMPS, dual-CDN streaming.
Vizrt/NewTek
PTZ3 PLUS and PTZ3 UHD PLUS: 20x/30x optical zoom, phantom-powered audio, AI presenter tracking, FreeD over NDI, NDI HX3, one-cable video/audio/control/tally/PoE workflows. Strongest where NDI/TriCaster ecosystems already dominate.
3. Competitive Talk Tracks
When a prospect says: “Everyone has AI tracking now.”
“You’re right. The real question is what happens around the camera. PTZOptics is focused on the full workflow: camera control, Horizon, Device Manager, voice tracking, partner integrations, and practical automation that helps smaller teams produce more with less complexity.”
When compared against Sony, Canon, or Panasonic
“Those are strong premium camera brands. PTZOptics is built for modern AV teams that need professional video, practical AI, easy control, and faster deployment — without turning every room into a traditional broadcast engineering project.”
When compared against Lumens or AVer
“Lumens and AVer are active in room automation and education/UC workflows. PTZOptics also supports those environments, but our bigger value is the complete intelligent video ecosystem: cameras, software, control, remote management, and partner integrations that scale across classrooms, studios, government rooms, healthcare, worship, and live events.”
When compared against Telycam, Bolin, or Datavideo
“Those brands are pushing high-end specs for broadcast and live production. PTZOptics is built for teams that need professional results but also affordability, ease of use, remote control, device management, and workflows that real operators can manage every day.”
When a prospect asks: “What makes PTZOptics’ AI different?”
“PTZOptics is not only talking about auto-tracking. The bigger vision is visual reasoning: cameras that can understand what they see, help automate decisions, trigger workflows, and connect with partners in healthcare, industrial, education, and production environments.”
4. Competitive Threat Ranking
HighLumens— Direct overlap in education, government, corporate, voice tracking, room automation.
HighSony— AI auto-framing, sports mode, major brand trust.
Lower-mediumVizrt/NewTek— Strong where NDI/TriCaster workflows already dominate.
PTZ POCKET CARD
InfoComm 2026
Everything you need at a glance. June 17–19, 2026 • Booth N8227.
Welcome to the show floor. This pocket card covers booth layout, demo stations, key talking points, objection responses, pricing, and logistics — everything you need in the moment.
Controls over 250 PTZ cameras. Works with PTZOptics, Sony, BirdDog, Lumens, Marshall, Panasonic, NewTek, AVer, AIDA, JVC, and more via VISCA, NDI, ONVIF, Pelco, IP, and serial control.
Big Talk TracksClick to expand ▾
Use when someone asks “Why does this matter?” or “What am I looking at?” Start with the hero line, use the 15-second talk track, then open booth notes if they lean in.
AI / Visual ReasoningPreview Demo
AVA / SimplTrack 3
“Supervised, not autonomous. The operator directs. AVA executes. Every shot is a sentence away.”
15-second talk track
This demo shows supervised visual reasoning. The operator tells the system what kind of shot or behavior they want, and AVA helps execute it. It is not autonomous chaos — it is operator-directed camera intelligence.
Open booth notes ↓
Use this when →AI, visual reasoning, auto-tracking, operator replacement, future workflows, what makes the booth feel new
What to show →Wide/witness lens + PTZ lens. Explain prompt-based direction and operator supervision.
Do not overpromise →Do not say the camera replaces an operator. The operator directs, the system helps execute.
Camera ControlFunctional Preview
Horizon
“The control layer is becoming as important as the camera.”
Status
Functional preview at InfoComm. Public preview after the show. Full commercial release aligned with IBC alongside Horizon Web for Move 4K and Manicotti.
15-second talk track
Horizon is our next-generation camera control experience. At InfoComm, we are showing a functional preview of where PTZOptics control is going: browser-based, visual, responsive, and built for real AV workflows.
Open booth notes ↓
Use this when →What’s new, multi-camera control, room management, image control, how PTZOptics is evolving
What to show →The interface. Camera control. Color tools. WebRTC monitoring. Operator command center, not just a utility.
Do not overpromise →Be clear about status. Functional preview at InfoComm, public preview after the show, commercial release aligned with IBC.
Audio IntelligenceWorkflow Demo
Voice Tracking
“When the room knows who is speaking, the camera knows where to look.”
15-second talk track
Voice tracking lets the camera respond to active conversation. When supported microphones identify where speech is coming from, the camera can move toward the active speaker or zone.
Open booth notes ↓
Use this when →Meeting rooms, classrooms, boardrooms, council chambers, hybrid meetings, speaker tracking, reducing manual operation
What to show →Microphone zones. How audio activity connects to camera movement. Room workflow, not just a camera feature.
Do not overpromise →Don’t say it works with every microphone automatically. Built around supported microphone workflows, matched to the room design.
Deployment FlexibilityConversation Piece
Power+Link
“Put the camera where the shot needs to be, not just where the cable is.”
15-second talk track
Power+Link is about placement flexibility. Sometimes the best shot isn’t where the cable path is easiest. This helps us talk about how cameras can be deployed in more practical, flexible ways.
Open booth notes ↓
Use this when →Hard-to-wire spaces, temporary deployments, event production, mobile workflows, healthcare carts, sports setups, unconventional camera angles
What to show →Physical setup. Cable constraints, power flexibility, camera placement. Connect to the “Control. Automate. Adapt.” booth theme.
Live eventsSportsHealthcareTrainingTemporary installsMobile carts
Do not overpromise →Don’t position as a full standalone demo if it’s a display or conversation piece. Use it to discuss deployment flexibility.
Healthcare / Mobile WorkflowWorkflow Demo
Healthcare Cart
“Better video creates better visibility. Better visibility creates better data.”
15-second talk track
The healthcare cart shows how intelligent video can become mobile. Better video creates better visibility into clinical, training, and specialty workflows — and better visibility creates better information for teams to act on.
Open booth notes ↓
Use this when →Healthcare, training, simulation, procedure observation, carts, remote viewing, specialty environments
What to show →Mobile cart workflow. Camera angle. iPad or control interface for monitoring. Video goes where the workflow is.
HealthcareClinical trainingSimulationProcedure observationMedical educationMobile AV
Do not overpromise →No clinical outcome claims. Focus on visibility, training, observation, workflow support, and data potential.
Side Tables New broadcast camera in cabinet. Pull out for qualified sales conversations. Not a station.
Booth Technology
Powered By
The entire booth runs on professional AV infrastructure from Intel (compute) and NETGEAR (network), powering AVA, voice tracking, Horizon, switching, and every demo across all four stations.
🎙️Sennheiser Perfect Pair
Visitors playing the Sennheiser game need to find SimplTrack 3 (Station 2) and capture a photo. Direct them: “Head to Station 2 — ST3 is mounted overhead. Snap a photo and you’re entered.”
partners@ptzoptics.com • 484-593-2247
Choose Your Optical Zoom
PTZOptics Zoom Guide
Match the right zoom to your space and distance. Use this tool to find the perfect PTZOptics camera for any installation.
Room Size
5 ft50 ft100 ft
Field of View Preview
25 ft
12X Wide20X Balanced30X Tele
12X Optical
~72.5° Horizontal FOV
Widest View
20X Optical
~60.7° Horizontal FOV
Balanced
30X Optical
~59.2° Horizontal FOV
Tightest View
✓
Recommended
12X Optical Zoom
For distances up to 25 ft, the 12X provides a wide field of view at the best price point.
Detailed Comparison
12X Optical Zoom
Max Head & Shoulders25 ft
Horizontal FOV~72.5°
Best ForSmall–Medium Rooms
Huddle rooms, small classrooms, offices
Available on: Move 4K, Move SE, Link 4K, Studio 4K
Lowest Price
20X Optical Zoom
Max Head & Shoulders45 ft
Horizontal FOV~60.7°
Best ForMedium–Large Rooms
Boardrooms, mid-size classrooms, churches
Available on: Move 4K, Move SE, Link 4K, Studio 4K
Mid Price
30X Optical Zoom
Max Head & Shoulders75 ft
Horizontal FOV~59.2°
Best ForLarge Venues
Auditoriums, large sanctuaries, lecture halls
Available on: Move 4K, Move SE, Link 4K, Studio 4K
Highest Price
SuperZoom — Double Your Optical Zoom
Move 4K and Link 4K cameras can double their optical zoom with no quality loss. Output in 1080p and the 4K sensor crops into the frame, turning your optical reach into an effective zoom that’s 2X further.
12X Optical
→ 24X Effective
in 1080p output
20X Optical
→ 40X Effective
in 1080p output
30X Optical
→ 60X Effective
in 1080p output
How it works: The native 4K sensor captures a much wider field of view. When you output in 1080p, the camera digitally crops into that 4K frame, doubling your effective reach while maintaining full HD quality. No additional hardware. No quality loss. Just double the zoom you already paid for.
Available on: Move 4K (12X, 20X, 30X) and Link 4K (12X, 20X, 30X).
PTZOptics is HETMA-Approved
Higher Education
PTZOptics has consistently tailored its products to meet the specialized requirements of the higher education sector with future-friendly connectivity, intelligent auto-tracking capability, affordability, compatibility with a wide range of control platforms, and long-term performance.
One key reason PTZOptics stands out is its alignment with the Higher Education Technology Managers Alliance (HETMA). The HETMA Approval Committee focuses on ensuring that AV technology in education is robust, easy to manage, and reliable over time, and PTZOptics excels in these areas.
How PTZOptics Meets HETMA Standards
Reliability
PTZOptics cameras can run continuously for weeks powered by PoE without any issues. Crucial for institutions requiring long-term, uninterrupted operation in classrooms, lecture halls, or event spaces.
“We left it powered on (PoE) for several weeks and also used it for a couple of special events before installing it.” — HETMA Approved Program Chair
Seamless Integration
Designed to integrate effortlessly with popular control systems used in educational institutions, such as Crestron and Q-SYS. Highly adaptable for various classroom and live event environments.
“Controlled it with both Q-SYS and Crestron controllers.” — HETMA Committee Member
Affordability without Compromise
High-quality performance at a competitive price point, making them accessible to institutions with varying budgets. Often outperform competitors priced significantly higher.
“We've tested tracking cameras that cost 2-3x as much as this one and don't track/perform as well.” — HETMA Representative
Advanced Features
NDI® functionality through free firmware updates. Auto-tracking and seamless network integration make these cameras a future-friendly investment for lecture capture and remote learning.
Responsive Support & Warranties
Strong warranties and responsive tech support. The Move 4K camera has a robust 5-year warranty when used indoors, providing peace of mind to higher education users.
HETMA-Approved Products
Move 4K
PT20X-4K-GY-G3
“I was very pleased with the [Move 4K's] performance... For classroom lectures, it's a nice option to make available to instructors and for other situations with a defined presentation area.”
— HETMA Approval Committee
Move SE
PT12X-SE-GY-G3
“The feature set and quality of the [Move SE] when compared to the price point is extremely good. We've tested tracking cameras that cost 2-3x as much as this one and don't track/perform as well.”
— HETMA Approval Committee
Link 4K
PT20X-LINK-4K-WH
“Since [the Link 4K is] basically the same as the Move 4K camera, this camera is equally a good fit for higher education, with additional features that some schools might need... more appropriate for larger event venues, given the Dante AV-H features and Hive support.”
— HETMA Approval Committee
SuperJoy
PT-SUPERJOY-G1
“[The SuperJoy] is a great fit for higher education, especially for the events that need recording and streaming. Being able to control a camera remotely is a plus. Being able to control multiple cameras in a different location is even better.”
— HETMA Approval Committee
PTZOptics understands and meets the unique challenges faced by higher education AV professionals. By providing reliable, feature-rich, and affordable solutions, we continue to play a vital role in advancing technology in educational settings.
— PTZOptics Higher Education Positioning
IC26 Battlecard
Competitive Prep
Fast competitive pivots for booth, rep, and integrator conversations. Search across cards, talk tracks, spec notes, NDAA/price positioning, and sources.
Use this live, not as a quote sheet. Public competitive details, prices, and compliance notes may be outdated. Verify current pricing, promos, and compliance certificates before formal quotes.
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PTZOptics
InfoComm 2026
N8227
Floor Mode
What does this visitor need?
One tap starts the right path.
Station 2 / Control. Automate. Adapt.
“Two sensors. One prompt.”
Supervised, not autonomous. The operator directs. AVA executes.
Station 2 / What to Say
“PTZOptics is becoming a camera, software, control, and AI workflow company. This station shows all four.”
“Two sensors. One prompt. Every shot is a sentence away.”
AVA = Agentic Visual Application by LayerJot (powered by LayerJot), running on Intel.
Station 2 / What to Show
1. AVA on the left TV (wide + PTZ)
2. Voice tracking on the right TV (Audio-Technica ATND1061 + Move 4K)
3. Horizon Desktop / Hub preview
4. SuperJoy and iPads — let them touch it
Station 2 / WOW Moment
Hand them the keyboard.
Say: “Type what you want the camera to follow.”
Examples: “Stay on the speaker” • “Track the microphone”
If they ask “is it autonomous?”“Supervised. The operator directs. AVA executes.”If they ask “when can I buy AVA?”“It’s built by LayerJot. We’re showing the integration with PTZOptics today.”
Station 3 / Test Drive
“Control the camera. Switch the show.”
Station 3 / What to Say
“Cameras, control, switching, audio, and wireless deployment — all working together. This is what a real production looks like.”
Station 3 / What to Show
1. Hand them SuperJoy — let them drive
2. Switch cameras on SuperJoy → ATEM ISO G2 follows
3. LG OLED shows live output
4. Sennheiser wireless = production-ready audio
Station 3 / WOW Moment
SuperJoy + Blackmagic switching
Say: “Watch what happens when you pick a camera.”
Do: Pick camera on SuperJoy → ATEM cuts the live feed
Station 3 / Power+Link
“Put the camera where the shot needs to be, not just where the cable is.”
Wi-Fi 6 wireless video
PoE+ injector built in
V-Mount battery slot
Hardened aluminum mount
Station 4 / Healthcare
“Move the video where care happens.”
Station 4 / What to Say
“LayerJot and OR Stats own the AI and operational intelligence layer. PTZOptics provides the high-quality video capture that makes that intelligence possible.”
“Better video creates better visibility. Better visibility creates better data.”
Station 4 / What to Show
1. Battery-powered cart — can roll across the booth
“The reds create the energy. Grab the iPad and you can drive the white 30X yourself.”
Station 1 / What to Show
4 red Move 4K 20X — visual attraction (no control)
2 white Move 4K 30X — one in-facing for iPad control
iPad — visitors drive the in-facing 30X
Possible NVIDIA Spark AVA demo (out-facing 30X) — pending
Station 1 / Redirect
“If you like the look, let me show you what these cameras can really do.”
New Camera / Curious
Technology Preview Only
Stored in cabinet. Pulled out at the side tables for qualified sales conversations only.
New Camera / Safe Pitch
“Our first premium-tier PTZ. It’s a technology preview, and we’re excited about where it’s heading.”
New Camera / Deflections
When can I buy?“We’ll share details closer to launch.”How much?“Pricing not announced.”NDI?“HX3 pending. Move 4K supports it today.”Can I hold it?“It’s a tech preview, kept in the cabinet. Move 4K and SuperJoy are hands-on at Stations 2 and 3.”
New Camera / Guardrails
✘ No pricing
✘ No launch date
✘ No internal codename
✘ Don’t call it a product launch
New Camera / Redirect
“Let me show you what Move 4K can do today.”
Objection / Comparison
What did they say?
Objection / Too Expensive
“You’re buying software, automation, and a workflow ecosystem — not just hardware.”
Bridge: “Let me show you Horizon and AVA.”
Objection / Why Us
Software platform (Horizon)
AI workflow (AVA, voice tracking)
NDAA compliance
60,000+ cameras shipped
“We combine hardware, software, and AI workflow — all NDAA compliant.”
Objection / Why PTZ
“PTZ doesn’t replace manned cameras — it multiplies coverage.”
“One operator can manage multiple cameras — with AVA, the camera helps.”
Objection / NDAA
“Yes — all current PTZOptics products are NDAA compliant. Major differentiator at our tier.”
Objection / NDI
Move 4K → NDI HX3
SE Line → NDI HX2
“If NDI is a requirement today, Move 4K is ready now.”
Objection / AVA Autonomy
“Supervised, not autonomous. The operator directs. AVA executes. Every shot is a sentence away.”
AVA augments operators — doesn’t replace them.
Stations
4 stations at the booth
Side Tables
New broadcast camera in the cabinet.
Pull out for qualified sales conversations only. Not a station.
Welcome to 
New Broadcast Camera
Healthcare Workflow — 
The Full PTZOptics Pricing
Show 
Objection Handling
Visual Reasoning 
Hive Studio
Power+Link
Beta Tester Program
Choose Your 
IC26