Choose the moment. Get the right message instantly.
👋 Someone just walked up15-second pitch & opening questions
✨ They asked what's newHorizon, voice tracking, WebRTC, AI
🔧 They are an integratorDeployment, control, PoE/IP, Dante
🏢 They are from a verticalEducation, worship, corporate, healthcare
🤝 They asked about a partnerLayerJot, Intel, Audio-Technica, etc.
❓ They asked a hard questionObjections, comparisons, pricing
🎯 They are qualified — Lead CaptureScan badge, tag, qualify, follow-up
Flow / Pitch
Use this when:
Someone enters the booth, stops near a camera, or asks "What do you guys do?"
15-second pitch:
PTZOptics helps teams create intelligent video workflows with cameras, control software, automation, and cloud-connected production tools. At InfoComm, we're showing how PTZ cameras, browser-based control, voice tracking, visual reasoning, and partner integrations come together for real AV deployments.
5-second version:
PTZOptics turns PTZ cameras into intelligent video endpoints for modern AV workflows.
Best opening question:
What kind of video workflow are you trying to improve: meetings, classrooms, worship, live production, healthcare, sports, or something else?
Flow / What's New
Use this when:
"What are you launching?" "What's new this year?" "Why should I care?"
Main talk track:
The biggest story is that PTZOptics is building the software and workflow layer around the camera. Horizon and Horizon Hub for control, voice tracking for automation, WebRTC for low-latency viewing, advanced color tools, visual reasoning for AI workflows, and continuous updates.
Horizon / Horizon Hub Browser-based and desktop camera control
WebRTC Video Player Low-latency, browser-native viewing
Advanced Color Management RGB parade, waveform, vectorscope
Voice Tracking Camera guided by active conversation
Visual Reasoning / AVA AI-assisted camera understanding
Continuous Updates System value grows over time
Flow / Integrator
Use this when:
They mention installs, rooms, standards, network, control, Dante, NDI, PoE, or "my customer needs..."
Main talk track:
The full deployment workflow: flexible video outputs, IP control, PoE, NDI, Dante AV-H with Link 4K, browser-based control, remote access through Hive, and software tools for multi-room management.
Key questions:
Standardizing on a specific room type?
Local control, remote, or both?
Using Dante, NDI, SDI, HDMI, USB, or mix?
Who operates after install: AV staff, volunteers, teachers?
Pain point: movement, quality, remote access, or management?
Flow / Vertical
Use this when:
They identify their industry before asking about a specific product.
Named project, timeline within 6 months, asks about pricing/availability, brings up room count or install scope, asks for post-show demo.
Station 2 / Smarter Cameras
“Two sensors. One prompt.”
Supervised, not autonomous. The operator directs. AVA executes.
Station 2 / What to Say
“PTZOptics is becoming a camera, software, control, and AI workflow company. This station shows all four.”
“Two sensors. One prompt. Every shot is a sentence away.”
AVA = Agentic Visual Application by LayerJot (powered by LayerJot), running on Intel.
Station 2 / What to Show
1. AVA on the left TV (wide + PTZ)
2. Voice tracking on the right TV (Audio-Technica ATND1061 + Move 4K)
3. Horizon Desktop / Hub preview
4. SuperJoy and iPads — let them touch it
Station 2 / WOW Moment
Hand them the keyboard.
Say: “Type what you want the camera to follow.”
Examples: “Stay on the speaker” • “Track the microphone”
If they ask “is it autonomous?”“Supervised. The operator directs. AVA executes.”If they ask “when can I buy AVA?”“It’s built by LayerJot. We’re showing the integration with PTZOptics today.”
Station 2 / CatchBox
“Track the mic. Follow the moment.”
Throw the CatchBox across the booth. Camera follows the moving target.
Best for: classrooms, lecture halls, training, dynamic boardrooms
Station 3 / Test Drive
“Control the camera. Switch the show.”
Station 3 / What to Say
“Cameras, control, switching, audio, and wireless deployment — all working together. This is what a real production looks like.”
Station 3 / What to Show
1. Hand them SuperJoy — let them drive
2. Switch cameras on SuperJoy → ATEM ISO G2 follows
3. LG OLED shows live output
4. Sennheiser wireless = production-ready audio
Station 3 / WOW Moment
SuperJoy + Blackmagic switching
Say: “Watch what happens when you pick a camera.”
Do: Pick camera on SuperJoy → ATEM cuts the live feed
Station 3 / Power+Link
“Put the camera where the shot needs to be, not just where the cable is.”
Wi-Fi 6 wireless video
PoE+ injector built in
V-Mount battery slot
Hardened aluminum mount
Station 4 / Healthcare
“Move the video where care happens.”
Station 4 / What to Say
“LayerJot and OR Stats own the AI and operational intelligence layer. PTZOptics provides the high-quality video capture that makes that intelligence possible.”
“Better video creates better visibility. Better visibility creates better data.”
Station 4 / What to Show
1. Battery-powered cart — can roll across the booth
“The reds create the energy. Grab the iPad and you can drive the white 30X yourself.”
Station 1 / What to Show
4 red Move 4K 20X — visual attraction (no control)
2 white Move 4K 30X — one in-facing for iPad control
iPad — visitors drive the in-facing 30X
Possible Moondream overlay (out-facing 30X) — pending
Station 1 / Redirect
“If you like the look, let me show you what these cameras can really do.”
New Camera / Curious
Technology Preview Only
Stored in cabinet. Pulled out at the side tables for qualified sales conversations only.
New Camera / Safe Pitch
“Our first premium-tier PTZ. It’s a technology preview, and we’re excited about where it’s heading.”
New Camera / Deflections
When can I buy?“We’ll share details closer to launch.”How much?“Pricing not announced.”NDI?“HX3 pending. Move 4K supports it today.”Can I hold it?“It’s a tech preview, kept in the cabinet. Move 4K and SuperJoy are hands-on at Stations 2 and 3.”
New Camera / Guardrails
✘ No pricing
✘ No launch date
✘ No internal codename
✘ Don’t call it a product launch
New Camera / Redirect
“Let me show you what Move 4K can do today.”
Objection / Comparison
What did they say?
Objection / Too Expensive
“You’re buying software, automation, and a workflow ecosystem — not just hardware.”
Bridge: “Let me show you Horizon and AVA.”
Objection / Why Us
Software platform (Horizon)
AI workflow (AVA, voice tracking)
NDAA compliance
60,000+ cameras shipped
“We combine hardware, software, and AI workflow — all NDAA compliant.”
Objection / Why PTZ
“PTZ doesn’t replace manned cameras — it multiplies coverage.”
“One operator can manage multiple cameras — with AVA, the camera helps.”
Objection / NDAA
“Yes — all current PTZOptics products are NDAA compliant. Major differentiator at our tier.”
Objection / NDI
Move 4K → NDI HX3
SE Line → NDI HX2
“If NDI is a requirement today, Move 4K is ready now.”
Objection / AVA Autonomy
“Supervised, not autonomous. The operator directs. AVA executes. Every shot is a sentence away.”
AVA augments operators — doesn’t replace them.
Stations
4 stations at the booth
Side Tables
New broadcast camera in the cabinet.
Pull out for qualified sales conversations only. Not a station.